Caribbean – Marriott Hotels has teamed up with GoPro to help its guests to capture the excitement of their holidays.
Each guest at selected hotels in the Caribbean and Latin America will receive a GoPro Hero 4 camera and accessories for the duration of their stay. Guests can share their footage and pictures using the hashtag #travelbrilliantly, with Marriott selecting some of the best to share on its social media channels and in-room entertainment systems.
Highlights include Oliver Dyer exploring a sunken shipwreck off the coast of Grand Cayman and Romeo Penacino touring Aruba by unconventional means with a mountain bike, golf cart and speed boat.
By supplying guests with an advanced piece of shockproof and waterproof video equipment, Marriott is encouraging them to push the boundaries of the holiday snap, facilitating their desire to create and capture great memories.
Read our macrotrend The New Value Economy for more about how brands can facilitate meaningful experiences and help consumers capture and share these moments.