Touch the track

Japan – J-Pop sensation Namie Amuro is captivating audiences with her latest music video.

• An interactive music video invites viewers to touch the screen
• Co-directed by PARTY’s Masashi Kawamura and Logan’s Kenji Yamashita

Developed by creative agency PARTY and production studio Logan, the video invites the viewer’s finger to be the centrepiece of the action. Charming stop-motion graphics make it seem as though the finger is interacting with objects and even helping to mix the track. Smudge marks are inevitable, but the video provides an intriguing means of keeping the viewer’s eyes on the screen.

The Big Picture: In a media-saturated world, brands have to think smarter about how to captivate online audiences. Learn how to make interactive videos with our Transmedia Music Videos microtrend.