Snake offensive
#freethesnake documentary from Patagonia, US

Snake offensive

California – Conscious outdoor clothing company Patagonia has launched a campaign to restore America’s mighty Snake River. Free The Snake is a short film that spotlights the detrimental effects of four dams on the lower Snake River’s salmon populationThe campaign is part of Patagonia’s The New Localism initiative

Article/17955 #1
#freethesnake documentary from Patagonia, US

California – Conscious outdoor clothing company Patagonia has launched a campaign to restore America’s mighty Snake River.

  • Free The Snake is a short film that spotlights the detrimental effects of four dams on the lower Snake River’s salmon population
  • The campaign is part of Patagonia’s The New Localism initiative

The film pictures a future where the dam-less river will enable farmers, fishermen, tribes, salmon and the natural world to co-exist in harmony, and also reveals the staggering economic cost the dams have on the US economy – at least $150m a year. 

As part of the campaign, the brand has also launched a petition urging President Obama to remove the dams, with the first 70,000 signatures already delivered to the White House. Environmental responsibility lies at the heart of everything Patagonia does, but this is a new direction for the brand, creating engaging content to inspire action for a cause that is in tune with its core values, but not directly related to its own production line.

The Big Picture: With this campaign, Patagonia is effecting positive environmental change on a larger, more disruptive scale. Find out more in our Whole-system Thinking macrotrend.  

Discover More News
Estée Lauder claims Advanced Night Repair mimics beauty sleep

News

Estée Lauder claims Advanced Night Repair mimics beauty sleep

Estée Lauder is harnessing the viral appeal of beauty dupes with its latest campaign, positioning its Advanced Night Repair serum as the ultimate s...
Estée Lauder : Beauty : Retail
Four Seasons launches exclusive tournament series with tennis legends

News

Four Seasons launches exclusive tournament series with tennis legends

Four Seasons Hotels and Resorts has announced The Road to The Giorgio Armani Tennis Classic, a first-of-its-kind doubles competition featuring worl...
News : Tennis : Game-Changers: The Future Of Sports Fandom
Stat: UK shoppers embrace AI assistants for fashion finds

News

Stat: UK shoppers embrace AI assistants for fashion finds

British consumers are increasingly turning to AI assistants for online shopping, with fashion emerging as the top category, according to new data f...
AI Shopping Assistants UK : AI Shopping Assistant : AI
LS:N Global Just Got Smarter

News

LS:N Global Just Got Smarter

Meet our new AI tool, Ember.
The Future Laboratory
Glossier unveils immersive experience for Fleur fragrance launch in Paris

News

Glossier unveils immersive experience for Fleur fragrance launch in Paris

US beauty brand Glossier partnered with design studio Random to create an AI-driven brand experience for the launch of its Fleur fragrance at Galer...
Beauty : Retail : Design
Skincare specialist The Ordinary sells eggs in food price protest

News

Skincare specialist The Ordinary sells eggs in food price protest

Skincare label The Ordinary teamed up with US art collective MSCHF to sell cartons of eggs for just £2.66 ($3.37, €3.13) per dozen as a reaction to...
Beauty
Stat: Indian government is investing in new tourism infrastructure

News

Stat: Indian government is investing in new tourism infrastructure

The government in India has earmarked almost £366m ($474m, €440m) to develop 116 new tourist destinations.
Travel : Hospitality : Stat
Puma unleashes Go Wild campaign celebrating all runners

News

Puma unleashes Go Wild campaign celebrating all runners

Puma has launched its most ambitious global brand campaign to date – Go Wild – marking a bold new direction in its positioning.
Sports : Puma : Puma Go Wild Campaign
Foresight Friday: Olivia Houghton, insights and engagement director

News

Foresight Friday: Olivia Houghton, insights and engagement director

Every Friday, we offer an end-of-week wrap-up of the topics, issues, ideas and virals we’re all talking about. This week, insights and engagem...
Culture : Science : Society
Stat: Value and trust drive consumers to permanently switch to store brands

News

Stat: Value and trust drive consumers to permanently switch to store brands

A new report from Bazaarvoice reveals a significant shift in consumer behaviour, with 57% of respondents permanently switching to store or cheaper ...
Retail : Food Shop : Food And Drink
You have 2 free News articles remaining. Sign up to LS:N Global to get unlimited access to all articles.
BECOME A MEMBER
SIGN IN