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The Trend: Rebranding Nature

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The Trend: Rebranding Nature

To lure Gen Z outdoors and engage them in conservation and climate activism, nature is getting a rebranding. Inspired by gorpcore, organisations an...
Design : Advertising & Branding : Sustainability
The Big Idea: Paradigms 2024: Future of Branding

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The Big Idea: Paradigms 2024: Future of Branding

At the 2024 Paradigms summit in Rome, designers from around the world gathered to explore the future of branding.
Design : Advertising & Branding : Society
The Campaign: Saatchi & Saatchi launches Voting is Hot AF campaign to inspire young voters

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The Campaign: Saatchi & Saatchi launches Voting is Hot AF campaign to inspire young voters

Saatchi & Saatchi’s creative initiative, the Voting is Hot AF campaign, was aimed at motivating young people to participate in the general ele...
Design : Advertising & Branding : Youth
The Viewpoint: Smart New Towns

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The Viewpoint: Smart New Towns

AR Urbanism, a London-based urban design firm, is reshaping new town developments across the UK, focusing on key principles like social infrastruct...
Design : Architecture : Sustainability
The Space: Na Chainkua Reindorf and Glossier take over New York basketball courts

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The Space: Na Chainkua Reindorf and Glossier take over New York basketball courts

Artist Na Chainkua Reindorf has re-imagined her vibrant, empowering artwork on a large-scale canvas: basketball courts in New York’s Tompkins Squar...
Design : Sports & Leisure : Beauty
Download the Future Forecast 2025 report

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Download the Future Forecast 2025 report

Now that you know what shaped 2024, discover what’s on the horizon. Download our Future Forecast 2025 report comprising 50 new trends across 10 key...
Report
The Trend: Skintellectual Bodycare

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The Trend: Skintellectual Bodycare

Bodycare is getting an upgrade, driven by consumer demand for science-backed, active and ingredient-led products and treatments that contribute to ...
Beauty : Skincare : Longevity
The Big Idea: India’s Beauty Playground

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The Big Idea: India’s Beauty Playground

To tap into India’s booming beauty market, global and local brands are using skincare-infused make-up, men’s grooming innovations and localised mar...
Beauty : Retail : Indian Beauty Market
The Campaign: Colgate champions smile diversity with The Beauty of Gaps campaign

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The Campaign: Colgate champions smile diversity with The Beauty of Gaps campaign

Colgate is challenging beauty standards and celebrating smile diversity with its latest campaign, My Smile is My Superpower.
Beauty : Diversity : Health And Wellness
The Viewpoint: Embracing True-Age Beauty in China

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The Viewpoint: Embracing True-Age Beauty in China

Sue Kyung Lee, global CEO of beauty brand SK-II, tells LS:N Global why its recent ad campaign in China sparked passionate discussions about how wom...
Beauty : China : Ageing

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