Tech futures: Trend forecasting to become key business tool

London – Martin Raymond, editor and strategic director of The Future Laboratory, has talked to Pureness by Sony Ericsson and Wallpaper* magazine about the future of trend forecasting and technology.

Raymond predicts that trend forecasting will become a key tool for companies to use when making decisions.

‘The future, ironically, is increasingly about how we used to live our pasts – only more efficient, more local, more seasonal and, I think, even quicker,’ says Raymond.

The prediction links to the turbulent and unstable decade ahead, which will prompt companies to question their strategies and methodologies, as discussed in our Turbulent Teens report.