What a feeling

What a feeling

Copenhagen – Short film My Room by Danish sex toy brand AVE offers an honest glimpse into the female mind.

Article/18762 #1

Copenhagen – Short film My Room by Danish sex toy brand AVE offers an honest glimpse into the female mind.

  • Directed by Mette Carla Albrechtsen, the film examines female sexuality
  • ‘We wanted to bring back honesty and familiarity to its portrayal’ – AVE

Finding a balance between intimacy, art, sex and truth is no easy task. With its poetic style, AVE’s pseudo-documentary reveals the thoughts of Agnes, a dancer from Copenhagen. Alone in her apartment, she talks candidly about the things that turn her on, sharing intimate details about her fantasies.

The slow, playful style of the film reflects the subtle yet powerful emotions felt during sex. ‘In the film, nothing happens, she’s just a girl home alone giving small hints of how she likes to fantasise. It’s an aesthetic note on a mind game,’ Albrechtsen explains.

What This Means

From pornography to promiscuity, a new era is shaping how we perceive and talk about sexuality. For more on catering for the nuances of the female mind, read our She Comes First microtrend.

Discover More News
Corona constructs world’s first sun reserve in Brazil

News

Corona constructs world’s first sun reserve in Brazil

To mark its centenary, beach-born beer brand Corona has unveiled the world’s first sun reserve at Piedade Beach in Pernambuco, Brazil.
Sustainability : Drink : Advertising
Foresight Friday: Dan Hastings, deputy foresight editor

News

Foresight Friday: Dan Hastings, deputy foresight editor

Every Friday, we offer an end-of-week wrap-up of the topics, issues, ideas and virals we’re all talking about. This week, deputy foresight editor D...
Pop Culture : Society : Politics
Stat: Coachella’s payment plan reflects cultural repricing

News

Stat: Coachella’s payment plan reflects cultural repricing

This year, around 60% of general admission ticket buyers at Coachella used the festival’s payment plan, which requires just £37.78 ($49.99, €43.94)...
Pop Culture & Media : Finance : US Market
LS:N Global Just Got Smarter

News

LS:N Global Just Got Smarter

Meet our new AI tool, Ember.
The Future Laboratory
Mami Wata makes sun protection accessible with a touch of humour

News

Mami Wata makes sun protection accessible with a touch of humour

Suncare brand Mami Wata is using humour and nostalgia to highlight the often-overlooked importance of scalp protection.
Beauty : Advertising : Health
The Wizard of Oz at The Sphere uses generative AI to re-imagine a classic

News

The Wizard of Oz at The Sphere uses generative AI to re-imagine a classic

Launching in August 2025, The Wizard of Oz at the Sphere will transform the 1939 classic into an immersive spectacle using cutting-edge generative AI.
Technology : Architecture : Pop Culture
Stat: US teen beauty spending soars as Gen Z embrace fragrances and skincare

News

Stat: US teen beauty spending soars as Gen Z embrace fragrances and skincare

Teen beauty spending is on the rise, with Piper Sandler’s Taking Stock With Teens 2025 report revealing double-digit year-on-year growth, particula...
Beauty : Retail : Youth
Pepsi uses AI to let diners customise dishes in São Paulo

News

Pepsi uses AI to let diners customise dishes in São Paulo

Pepsi is inviting diners to co-create bold new dishes with its AI-powered campaign Your Bites, Your Rights.
Drink : Food : Technology
Birth of womb transplant baby marks a milestone in fertility innovation

News

Birth of womb transplant baby marks a milestone in fertility innovation

The first British baby born to a mother with a transplanted womb has been safely delivered.
Technology : Health : Society
Stat: AI boom set to double data centre energy use by 2030

News

Stat: AI boom set to double data centre energy use by 2030

Data centres are on track to consume 945 terawatt-hours of electricity by 2030, more than double their 2024 usage and equivalent to Japan’s current...
Technology : Sustainability : AI
You have 0 free News articles remaining. Sign up to LS:N Global to get unlimited access to all articles.
BECOME A MEMBER
SIGN IN