CES 2016: Magic Number
The It Bed by Sleep Number

CES 2016: Magic Number

Las Vegas – Smart bed company Sleep Number has unveiled a new mattress, the It Bed, which makes suggestions on how to rest more effectively.

The It Bed by Sleep Number

Las Vegas – Smart bed company Sleep Number has unveiled a new mattress, the It Bed, which makes suggestions on how to rest more effectively.

  • Smart bed concept is aimed at Millennials who are looking to optimise their sleep
  • The innovation uses an application programming interface (API) to connect with other apps, drawing holistic data on its user’s lifestyle to make recommendations for better sleep

The mattress uses a SleepIQ system featuring a range of sensors to gauge how well its user is sleeping. The It Bed builds on this principle, and features what Sleep Number calls ActiveComfort. This enables the bed to intuitively adapt to how users sleep, evaluating whether they sleep better with a firm or a soft mattress.

The feature that gives the mattress the most potential is its API, which means that the It Bed is able to synchronise with other apps. The It Bed will be able to link up with users’ calendars, for example, and tell them to go to bed at a specific time if there is an important meeting to attend in the morning, or make suggestions such as laying off caffeine in the afternoon to ensure a better sleep. The It Bed will be be rolled out this summer, priced from £685 ($1,000, €920).

The Big Picture

In line with our macrotrend The Optimised Self, the It Bed is designed to appeal to consumers who are aiming to perform at their highest. Brands that arm their customers with the ability to thrive in the Turbulent Teens will win their loyalty.

Discover More Daily Signals
Chili’s turns margarita superfans into club members

Daily Signals

Chili’s turns margarita superfans into club members

American casual dining chain Chili’s has launched an official Margarita of the Month Club, timed to coincide with National Margarita Day on 22...
Food : Drink : Fashion
EU to ban destruction of unsold fashion and accessories

Daily Signals

EU to ban destruction of unsold fashion and accessories

The European Commission has confirmed a ban on the destruction of unsold clothing, accessories and footwear, under new measures adopted as part of ...
Sustainability : Fashion : Statistic
Stat: Teenagers in England exposed to harmful and illegal product advertising online

Daily Signals

Stat: Teenagers in England exposed to harmful and illegal product advertising online

Children in England are being ‘bombarded’ with online ads for harmful, age-restricted products, according to a survey of 2,000 teenagers for the Ch...
Youth : Technology : Statistic
Clair introduces continuous monitoring wearable for hormone health

Daily Signals

Clair introduces continuous monitoring wearable for hormone health

Clair is a new start-up from Stanford University building what it calls ‘life-stage intelligence’: a non-invasive, continuous hormonal health monitor.
Women's Health : Technology : Hormonal Health
Stat: Why decarbonisation without finance is stalling fashion’s sustainability transition

Daily Signals

Stat: Why decarbonisation without finance is stalling fashion’s sustainability transition

As global temperatures breach the 1.5°C threshold, a new roadmap is urging fashion brands to pay a fair share for the energy transition in Banglade...
Sustainability : Fashion : Statistic
Arc’teryx embraces sensory restraint in brand storytelling

Daily Signals

Arc’teryx embraces sensory restraint in brand storytelling

In an increasingly noisy world, Arc’teryx is reframing mountain sports as a meditative form of presence, suspension and sensory quiet.
Sport : Fashion : Marketing
Greenpeace frames legacy giving as a final act of protest

Daily Signals

Greenpeace frames legacy giving as a final act of protest

Global environmental organisation Greenpeace is reimagining legacy giving with a darkly comic campaign that turns death into a stage for activism.
Sustainability : Marketing & Branding : Humour
The China Playbook: Why China’s demographics are reshaping the market

Daily Signals

The China Playbook: Why China’s demographics are reshaping the market

The China Playbook is a monthly briefing from Hot Pot, equipping businesses with the knowledge to navigate the complexities of the Asian premi...
China : Generations : Demographics
Stat: Millennials, Gen Z and generative AI are changing the future of US travel planning

Daily Signals

Stat: Millennials, Gen Z and generative AI are changing the future of US travel planning

According to Deloitte’s 2026 Travel Industry Outlook, Gen Z and Millennials now dominate US travel demand and they are leading the adoption of gene...
Travel : Technology : Statistic
How Maison Margiela is turning behind-the-scenes access into brand value

Daily Signals

How Maison Margiela is turning behind-the-scenes access into brand value

Maison Margiela has unveiled unprecedented access to its digital archives, releasing its internal Dropbox folders to the public for free alongside ...
Fashion : Luxury : Design
You have 2 free Daily Signals remaining. Sign up to LS:N Global to get unlimited access to all articles.
BECOME A MEMBER
SIGN IN