CES 2016: Magic Number
The It Bed by Sleep Number

CES 2016: Magic Number

Las Vegas – Smart bed company Sleep Number has unveiled a new mattress, the It Bed, which makes suggestions on how to rest more effectively.

The It Bed by Sleep Number

Las Vegas – Smart bed company Sleep Number has unveiled a new mattress, the It Bed, which makes suggestions on how to rest more effectively.

  • Smart bed concept is aimed at Millennials who are looking to optimise their sleep
  • The innovation uses an application programming interface (API) to connect with other apps, drawing holistic data on its user’s lifestyle to make recommendations for better sleep

The mattress uses a SleepIQ system featuring a range of sensors to gauge how well its user is sleeping. The It Bed builds on this principle, and features what Sleep Number calls ActiveComfort. This enables the bed to intuitively adapt to how users sleep, evaluating whether they sleep better with a firm or a soft mattress.

The feature that gives the mattress the most potential is its API, which means that the It Bed is able to synchronise with other apps. The It Bed will be able to link up with users’ calendars, for example, and tell them to go to bed at a specific time if there is an important meeting to attend in the morning, or make suggestions such as laying off caffeine in the afternoon to ensure a better sleep. The It Bed will be be rolled out this summer, priced from £685 ($1,000, €920).

The Big Picture

In line with our macrotrend The Optimised Self, the It Bed is designed to appeal to consumers who are aiming to perform at their highest. Brands that arm their customers with the ability to thrive in the Turbulent Teens will win their loyalty.

Discover More Daily Signals
Coinbase gamifies financial freedom with clever cinematic storytelling

Daily Signals

Coinbase gamifies financial freedom with clever cinematic storytelling

Creative company Isle of Any and director Oscar Hudson are collapsing the boundary between digital and physical in a cinematic advert for cryptocur...
FinTech : Advertising : Technology
H&M sets new benchmark for nature-positive fashion

Daily Signals

H&M sets new benchmark for nature-positive fashion

H&M Group has adopted independently validated land targets under the guidance of the Science Based Targets Network, marking a measurable step t...
Fashion : Retail : Sustainability
Stat: Why hangout retail is defining the future of shopping

Daily Signals

Stat: Why hangout retail is defining the future of shopping

New research from Lightspeed Commerce highlights a shift in retail expectations, with younger consumers prioritising connection over convenience.
Retail : Third Spaces : Statistic
The Future Laboratory unpacks Gen Z: Global Youth Atlas report at Breakfast Briefing

Daily Signals

The Future Laboratory unpacks Gen Z: Global Youth Atlas report at Breakfast Briefing

The Future Laboratory hosted its quarterly members-only Breakfast Briefing at London social club The Roof Gardens on 26 March 2026.
Global Events : Gen Z Global Youth Atlas : Gen Z
Foresight Friday: Seyi Oduwole, foresight analyst

Daily Signals

Foresight Friday: Seyi Oduwole, foresight analyst

Every Friday, we offer an end-of-week wrap-up of the topics, issues, ideas and virals we’re all talking about. This week, foresight analyst Seyi Od...
Gen Z : Drinking Habits : Hyrox
Stat: Reddit emerges as retail’s hidden conversion engine

Daily Signals

Stat: Reddit emerges as retail’s hidden conversion engine

Reddit is emerging as a critical yet under-recognised force in the retail media mix, according to Fospha’s State of Retail Commerce 2026 report.
Reddit : Retail : Statistic
Sprite refreshes brand identity through sound

Daily Signals

Sprite refreshes brand identity through sound

Carbonated soft drink Sprite has launched It’s That Fresh, a new global platform rolling out across 180 markets that unites refreshed visual and so...
Drink : Branding : Sound
How Freaks of Nature is turning electrolytes into ingestible skincare

Daily Signals

How Freaks of Nature is turning electrolytes into ingestible skincare

Clean performance brand Freaks of Nature is expanding the boundaries of hydration with the launch of Skin Support Electrolyte, a 0g sugar daily pow...
Health And Wellness : Skincare : Beauty
Stat: APAC wage growth outpaces that in Europe

Daily Signals

Stat: APAC wage growth outpaces that in Europe

Wage growth is diverging globally, with Asia-Pacific emerging as the clear frontrunner.
APAC : Economy : Statistic
British Airways turns safety briefing into cultural escape

Daily Signals

British Airways turns safety briefing into cultural escape

British Airways is reframing the role of travel with a new campaign that positions flying as a psychological reset.
Travel And Hospitality : Marketing : Souljourns
You have 2 free Daily Signals remaining. Sign up to LS:N Global to get unlimited access to all articles.
BECOME A MEMBER
SIGN IN