Time-honoured technology

Time-honoured technology

Berlin – Eyewear brand Mykita has slowed down the 3D printing process in a short film promoting its My Very Own range.

A Million Changing Views directed by Stephan Wever for My Very Own collection by Mykita, Berlin

Berlin – Eyewear brand Mykita has slowed down the 3D printing process in a short film promoting its My Very Own (MVO) range.

  • Parametric design, 3D scanning and additive manufacturing techniques are used to tailor each pair of glasses to an individual’s unique facial structure
  • Directed by Stephan Wever, A Million Changing Views encourages viewers to stop and think about the technology from a different perspective

Speedy production times are one of the main benefits of 3D printing, but German eyewear brand Mykita isn’t concerned with how fast something goes from concept to finished product. 

In a short film, the making process is slowed to reveal microscopic details that evoke the creeping erosion of rock by the sea or the delicate formation of ice crystals.

The glasses are constructed layer by layer, block by block to the exact specifications of the wearer’s face using scanning technology from 3D modelling company Volumental.

The Big Picture

Marketing is littered with tired buzzwords such as ‘heritage’ and ‘artisan’. To avoid falling into this trap, brands must be willing to constantly challenge their own identity. Find out more in our Anti-authenticity Marketing macrotrend.

Discover More Daily Signals
Hyrular launches surreal beauty that breaks the mould

Daily Signals

Hyrular launches surreal beauty that breaks the mould

Hyrular is a new luxury beauty brand bringing a surreal, sci-fi edge to make-up.
Beauty : Wellness : Cosmetics
A daily recap from Web Summit 2025: Circular and creator economies take centre stage

Daily Signals

A daily recap from Web Summit 2025: Circular and creator economies take centre stage

More than 70,000 attendees and 2,500 start-ups have gathered in Lisbon for Web Summit 2025, where circular innovation and the creator economy have ...
Global Events : Technology : Sustainability
Stat: Retailers warned of festive staffing crisis as 73% of employees plan to quit  

Daily Signals

Stat: Retailers warned of festive staffing crisis as 73% of employees plan to quit  

UK retailers could face a staffing crisis ahead of Black Friday and the Christmas rush, as new research from sharetech platform Vestd reveals that ...
Work States : Retail Staff Futures : Workplace
Nike and Palace build a new playground for London’s creative youth

Daily Signals

Nike and Palace build a new playground for London’s creative youth

Nike and Palace have joined forces to launch Manor Place, a free cultural and sporting hub in South London that brings skateboarding, football and ...
Sport : Community : Fashion
Instagram tests algorithm hyper-personalisation to give users more control

Daily Signals

Instagram tests algorithm hyper-personalisation to give users more control

Instagram is experimenting with a new feature that lets users fine-tune what appears in their Reels and Explore feeds by selecting specific topics ...
Technology : Instagram : Social Media
Stat: Health drives brand-switching in South Africa

Daily Signals

Stat: Health drives brand-switching in South Africa

South African consumers are increasingly health-conscious, with 42% of respondents in PwC’s 2025 Voice of the Consumer report citing health benefit...
Health : Statistic : Food
How&How embeds humanity into AI-driven maternal health platform Trellis

Daily Signals

How&How embeds humanity into AI-driven maternal health platform Trellis

xxx
Health : Parenting : Technology
Grey Goose elevates the late-night chippy

Daily Signals

Grey Goose elevates the late-night chippy

Grey Goose is set to reimagine the classic British chip shop, pairing martini cocktails with indulgent French fries in a high-low, late-night ...
Drinks : Food : Luxury
Stat: Gen Alpha’s screen time soars as parents rely on them using digital devices

Daily Signals

Stat: Gen Alpha’s screen time soars as parents rely on them using digital devices

Gen Alpha is redefining what it means to grow up online. According to new research from Morning Consult, children born after 2013 are spending...
Gen Alpha : Technology : Statistic
Carlo Ratti Associati debuts biomimetic Alpine bivouac at 2026 Winter Olympics

Daily Signals

Carlo Ratti Associati debuts biomimetic Alpine bivouac at 2026 Winter Olympics

For the Milano Cortina 2026 Winter Olympics, Italian design studio Carlo Ratti Associati and Salone del Mobile are debuting a sustainable Alpine bi...
Design : Sustainability : Biomimicry
You have 2 free News articles remaining. Sign up to LS:N Global to get unlimited access to all articles.
BECOME A MEMBER
SIGN IN