Paws for thought

Paws for thought

London – Serpentine Galleries has launched a mindfulness app about learning to exercise bad feelings.

Bad Corgi by Ian Cheng commissioned by The Serpentine Gallery, UK

London – Serpentine Galleries has launched a mindfulness app about learning to exercise bad feelings.

  • Bad Corgi stars a dwarfish demon pup who is tasked with benignly herding sheep and avoiding distraction in a world of chaos
  • Artist Ian Cheng developed the video game to encourage people to embrace stress and anxiety in order to be truly mindful

Players of the video game use a corgi avatar to herd sheep around an animated environment that is in constant flux. Each starts with a 100% perfect ranking, but it quickly becomes impossible for participants to maintain this high score.

‘Within 10 seconds of starting the game, it is very likely that you will be negative 2,000%,’ says Cheng, who is fascinated with cognitive science and algorithmic modelling techniques used in the gaming industry. To make matters worse, if someone stops playing the corgi takes on a life of its own, polluting the herd, displacing shrubs and losing points.

‘It’s about eradicating stress and anxiety, and instead learning to deliberately set up and collaborate with those bad feelings,’ says Cheng. In the game players are deliberately subjected to various stress conditions, in which they have no control over Bad Corgi, forcing them to accept the protagonist’s misbehaviour and consider the chaos of life.

The Big Picture

Video games are not simply about winning points or completing levels any more. They are increasingly used as vehicles to prompt social discussion. For more, see our Video Games Market report.

Discover More Daily Signals
Greenpeace frames legacy giving as a final act of protest

Daily Signals

Greenpeace frames legacy giving as a final act of protest

Global environmental organisation Greenpeace is reimagining legacy giving with a darkly comic campaign that turns death into a stage for activism.
Sustainability : Marketing & Branding : Humour
The China Playbook: Why China’s demographics are reshaping the market

Daily Signals

The China Playbook: Why China’s demographics are reshaping the market

The China Playbook is a monthly briefing from Hot Pot, equipping businesses with the knowledge to navigate the complexities of the Asian premi...
China : Generations : Demographics
Stat: Millennials, Gen Z and generative AI are changing the future of US travel planning

Daily Signals

Stat: Millennials, Gen Z and generative AI are changing the future of US travel planning

According to Deloitte’s 2026 Travel Industry Outlook, Gen Z and Millennials now dominate US travel demand and they are leading the adoption of gene...
Travel : Technology : Statistic
How Maison Margiela is turning behind-the-scenes access into brand value

Daily Signals

How Maison Margiela is turning behind-the-scenes access into brand value

Maison Margiela has unveiled unprecedented access to its digital archives, releasing its internal Dropbox folders to the public for free alongside ...
Fashion : Luxury : Design
Stat: Global waste is projected to surge as circular design becomes critical

Daily Signals

Stat: Global waste is projected to surge as circular design becomes critical

Waste volumes are projected to rise more than 80% by 2050, according to a new report from the Waste and Resources Action Programme (WRAP)...
Sustainability : Climate Crisis : Waste Management
Foresight Friday: Alice Crossley, deputy foresight editor

Daily Signals

Foresight Friday: Alice Crossley, deputy foresight editor

Every Friday, we offer an end-of-week wrap-up of the topics, issues, ideas and virals we’re all talking about. This week, deputy foresight editor A...
Foresight Friday : Sport : Music
Ferrari Luce redefines electric performance through tactile design

Daily Signals

Ferrari Luce redefines electric performance through tactile design

Ferrari has unveiled the interior and interface of its first fully electric sports car, the Ferrari Luce.
Mobility : Luxury : Design
Japan cancels cherry blossom festival amid overtourism pressures

Daily Signals

Japan cancels cherry blossom festival amid overtourism pressures

A major cherry blossom festival near Mount Fuji has been cancelled after authorities warned that tourism pressures were tipping into a civic crisis.
Travel & Hospitality : Tourism : Overtourism
Stat: How different generations are really using AI

Daily Signals

Stat: How different generations are really using AI

A new survey of 3,000 Americans by Edubrain reveals Millennials are the most avid users of AI, with 37% using it daily, compared to 25% o...
Technology : AI : Statistic
Under Armour backs the rise of the women’s sports economy

Daily Signals

Under Armour backs the rise of the women’s sports economy

American athletic brand Under Armour has unveiled Click Clack: The Next Era, a new campaign reimagining its original Click-Clack football advert fr...
Sport : Womens Sports : Football
You have 2 free Daily Signals remaining. Sign up to LS:N Global to get unlimited access to all articles.
BECOME A MEMBER
SIGN IN