Taste uncovered

Taste uncovered

London – Home appliances manufacturer AEG has released a four-part documentary on the science of taste.

Tasteology by AEG, London

London – Home appliances manufacturer AEG has released a four-part documentary on the science of taste.

  • Psychologists, chemists, activists and Instagrammers share their thoughts on taste
  • The series invites viewers to think more scientifically about the way they source, prepare and enjoy food at home

Released on 25 May, Tasteology explores the world of gastro physics, explaining how factors including source, storage and experience affect taste.

The documentary team travelled from the forests of Kyoto, where chefs practise the art of foraging, to a Wagyu cow farm in Germany to explain how storing ingredients in optimal conditions enhances taste and reduces waste.

Whereas many educational resources focus on how to cook a meal, Tasteology is more interested in why certain methods, circumstances and tools create different taste experiences.

‘A lot of people ask if science gets in the way of creativity and then you have other people who ask ‘doesn’t creativity get in the way of science?’,’ says Jozef Youssef, chef and founder of Kitchen Theory.

The Big Picture

Tasteology points to a future in which people are more scientifically critical of food brands and suppliers. Now it is more important than ever to appeal to consumers’ rationality as well as their emotions in an era of Whole-system Thinking.

Discover More Daily Signals
Will.i.am launches Trinity EV as AI-first solution for urban mobility

Daily Signals

Will.i.am launches Trinity EV as AI-first solution for urban mobility

Musician and entrepreneur Will.i.am has launched Trinity, a single-passenger, three-wheeled electric vehicle (EV) that is designed around an AI agent.
Mobility : Technology : Sustainability
Gap creates chief entertainment officer role to drive fashiontainment

Daily Signals

Gap creates chief entertainment officer role to drive fashiontainment

Gap Inc has appointed Pam Kaufman as its first-ever chief entertainment officer, a newly created role designed to develop a ‘fashiontainment’ platf...
Fashion : Entertainment : Media
Stat: Nearly a third of children starting school are struggling with basic analogue skills

Daily Signals

Stat: Nearly a third of children starting school are struggling with basic analogue skills

Nearly a third of children starting reception in England and Wales are struggling with basic analogue skills, revealing a widening gap between home...
Screen Time : Technology : Child Development
How building Bishoftu Airport positions Ethiopia as African travel epicentre

Daily Signals

How building Bishoftu Airport positions Ethiopia as African travel epicentre

Ethiopia has broken ground at Bishoftu International Airport, a new mega-hub designed by Zaha Hadid Architects that aims to become the largest avia...
Travel : Infrastructure : Airport
Miffy Mood Lab uses blind-box mechanics to turn emotion into retail engagement

Daily Signals

Miffy Mood Lab uses blind-box mechanics to turn emotion into retail engagement

Miffy Mood Lab has opened at the official Miffy store in London, celebrating the release of Mr Maria’s Miffy Colourful range while experimenting w...
Retail : Emotional Experiences : Mystery Box
Stat: Menopause symptoms improve with community-led fitness programme

Daily Signals

Stat: Menopause symptoms improve with community-led fitness programme

Peloton and Respin Health have released new findings from a targeted study examining women’s health during perimenopause and menopause, revealing t...
Menopause : Women's Health : Wellness
The North Face fuses ancient art with performance gear

Daily Signals

The North Face fuses ancient art with performance gear

As Lunar New Year approaches, The North Face is celebrating both the Year of the Horse and its 60th anniversary with a limited-edition collection t...
Fashion : Luxury : Sports
How AI is unlocking sleep as a predictive health tool

Daily Signals

How AI is unlocking sleep as a predictive health tool

Researchers at Stanford Medicine have developed SleepFM, the first AI model capable of predicting the risk of more than 100 diseases from just one ...
Health : Technology : AI
Stat: China records lowest birth rate since 1949

Daily Signals

Stat: China records lowest birth rate since 1949

China’s birth rate has fallen to its lowest level since 1949, despite renewed government efforts to encourage parenthood.
China : Statistic : Population
Why LYMA is putting clinical evidence at the centre of skin longevity

Daily Signals

Why LYMA is putting clinical evidence at the centre of skin longevity

Aesthetic technology brand LYMA has unveiled its new campaign, The Science of Youth, combining clinical research with a fresh educational content s...
Beauty : Science : Longevity
You have 2 free Daily Signals remaining. Sign up to LS:N Global to get unlimited access to all articles.
BECOME A MEMBER
SIGN IN