Immovable man

Immovable man

Victoria, Australia – The Transport Accident Commission (TAC) is spreading the word on road safety with an unusual campaign.

Article/19849 2b4
Project Graham by The Transport Accident Commission, Australia

Victoria, Australia – The Transport Accident Commission (TAC) is spreading the word on road safety with an unusual campaign.

  • Project Graham marks a shift away from the TAC’s traditional road safety campaigns
  • The installation is on display at the State Library of Victoria until 8 August 2016

With a thick skull, organic airbags and tough skin, Graham is an artist’s rendition of a human that would be able to withstand the impact of a car crash.

The incredibly lifelike sculpture was created by artist Patricia Piccinini, who worked with surgeons and road traffic accident investigators to identify the parts of the human body that are most vulnerable in the event of a crash.

An interactive experience powered by augmented reality technology Google Tango enables visitors to see inside Graham’s body. Following the exhibition, the model will be used by the TAC to teach young Australians about the importance of road safety.

‘For me, it’s interesting to make something that is a vehicle for a very important idea as well as a museum piece,’ says Piccinini.

The Big Picture

For more on how brands are using a combination of fear and optimism in their marketing strategies, read our Scare Marketing microtrend.

Discover More News
SmartSKN introduces AI-powered customised Korean skincare

News

SmartSKN introduces AI-powered customised Korean skincare

South Korean beauty company SmartSKN has launched K-OWN, an AI-driven skincare platform that uses real-time diagnostics and on-demand manufacturing...
AI Skincare : Skincare : AI In Beauty
Stat: US parents are embracing digital fashion resale

News

Stat: US parents are embracing digital fashion resale

The second-hand market is becoming an essential parenting tool, driven by financial pressures and digital convenience.
Shopping Habits : Thrifting : Secondhand Selling
McDonald’s Japan and girl group XG team up for fandom feast

News

McDonald’s Japan and girl group XG team up for fandom feast

McDonald’s Japan has launched Fandom Feast: McDonald’s Live Party (#リアタイマクパ), an interactive experience blending fandom culture with mobile ordering.
Japan : McDonald's : McDonalds
Skinny Mobile clones its happiest customer to star in AI ads

News

Skinny Mobile clones its happiest customer to star in AI ads

Telecommunications company Skinny Mobile has digitally cloned its happiest customer, Liz Wright, turning her into an AI-powered brand ambassador fo...
Advertising : AI : Skinny Mobile
Danish grocery chain introduces new hack for boycotting US products

News

Danish grocery chain introduces new hack for boycotting US products

Grocery giant Salling Group is introducing a black star symbol on price tags to highlight European brands
Retail : Grocery Shopping : Denmark
Stat: India’s digital media surpasses tv for the first time

News

Stat: India’s digital media surpasses tv for the first time

Indians spent a staggering 1.1 trillion hours on their smartphones in 2024, averaging five hours daily.
India : 5G : Statistic
Estée Lauder claims Advanced Night Repair mimics beauty sleep

News

Estée Lauder claims Advanced Night Repair mimics beauty sleep

Estée Lauder is harnessing the viral appeal of beauty dupes with its latest campaign, positioning its Advanced Night Repair serum as the ultimate s...
Estée Lauder : Beauty : Retail
Four Seasons launches exclusive tournament series with tennis legends

News

Four Seasons launches exclusive tournament series with tennis legends

Four Seasons Hotels and Resorts has announced The Road to The Giorgio Armani Tennis Classic, a first-of-its-kind doubles competition featuring worl...
News : Tennis : Game-Changers: The Future Of Sports Fandom
Stat: UK shoppers embrace AI assistants for fashion finds

News

Stat: UK shoppers embrace AI assistants for fashion finds

British consumers are increasingly turning to AI assistants for online shopping, with fashion emerging as the top category, according to new data f...
AI Shopping Assistants UK : AI Shopping Assistant : AI
LS:N Global Just Got Smarter

News

LS:N Global Just Got Smarter

Meet our new AI tool, Ember.
The Future Laboratory
You have 2 free News articles remaining. Sign up to LS:N Global to get unlimited access to all articles.
BECOME A MEMBER
SIGN IN