Preview: Life-long Learners
​Nim de Swardt

Preview: Life-long Learners

Global – Our latest tribe identifies a new type of luxury consumer who sees little separation between work, learning and leisure.

LS:N Global case study Saulo Jamariqueli. Film by James Maiki

Global – Our latest tribe identifies a new type of luxury consumer who sees little separation between work, learning and leisure.

  • A 2016 study by Pew Research Center revealed that nearly three-quarters (73%) of American adults consider themselves life-long learners
  • Members of this tribe frequently attend lectures and workshops on a wide variety of subjects and construct their social circle around such events

All of our Life-long Learners understand that the truly successful are those who know how to adapt to changing conditions and consciously seek new challenges. Our case feature Saulo Jamariqueli, 31, a London-based director who has turned his home into a creative learning lab; Nim de Swardt, 31, a Bermuda-based Millennials manager who structures her learning journey around travel and adventure; and Martina Domonkos Klemmer, 46, a Stockholm-based fine art consultant who constructs her own fluid curriculum between almost daily attendance at a variety of seminars and talks.

The Big Idea

For more on how luxury consumers are increasingly investing in self-enriching experiences rather than gratuitous displays of wealth, see our Life-long Learners tribe.

Discover More Daily Signals
The Trend: Human by Design

Daily Signals

The Trend: Human by Design

LS:N Global’s coverage of design in 2025 explored humanising design and branding in the age of elasticity.
Design : Creativity : Branding
The Big Idea: Branding in the Age of Elasticity

Daily Signals

The Big Idea: Branding in the Age of Elasticity

LS:N Global’s coverage of design in 2025 explored humanising design and branding in the age of elasticity.
Design
The Campaign: New Forest’s rebranding turns tourists into custodians

Daily Signals

The Campaign: New Forest’s rebranding turns tourists into custodians

LS:N Global’s coverage of design in 2025 explored humanising design and branding in the age of elasticity. 
Design
The Viewpoint: Rehumanising 3D Design

Daily Signals

The Viewpoint: Rehumanising 3D Design

LS:N Global’s coverage of design in 2025 explored humanising design and branding in the age of elasticity. 
Design
The Space: Glossier unveils immersive experience for Fleur fragrance launch in Paris

Daily Signals

The Space: Glossier unveils immersive experience for Fleur fragrance launch in Paris

LS:N Global’s coverage of design in 2025 explored humanising design and branding in the age of elasticity.
Design
The Trend: The Great Beauty Blur

Daily Signals

The Trend: The Great Beauty Blur

2025 marks a critical inflection point for beauty. The sector, once defined by diversity and creativity, has grown increasingly monotonous, as glob...
Beauty : Wellness : Identity
The Big Idea: Neo-community Market

Daily Signals

The Big Idea: Neo-community Market

Brands are redefining engagement by transforming followers into communities where belonging is the ultimate currency.
Beauty : Engagement : Community
The Campaign: The Ordinary exposes beauty industry buzzwords in dystopian new video

Daily Signals

The Campaign: The Ordinary exposes beauty industry buzzwords in dystopian new video

In a provocative campaign in October 2025, skincare brand The Ordinary called out the beauty industry’s reliance on pseudo-scientific language.
Beauty : Skincare : Cosmetics
The Viewpoint: Reframing Ageing

Daily Signals

The Viewpoint: Reframing Ageing

Jacynth Bassett, founder and CEO of Ageism Is Never In Style, is reshaping the conversation around ageing, positioning it as a privilege rather tha...
Beauty : Marketing : Ageing
The Space: Koyia perfumery asks customers to pay with time rather than money

Daily Signals

The Space: Koyia perfumery asks customers to pay with time rather than money

In September 2025, Swedish fragrance brand Koyia introduced a forest-based retail concept where the only currency is time.
Beauty : Retail : Fragrance
You have 2 free News articles remaining. Sign up to LS:N Global to get unlimited access to all articles.
BECOME A MEMBER
SIGN IN