Paper projects

Sweden – In an increasingly digital world, Arctic Paper’s new video project is designed to demonstrate how a brand selling a tangible product can remain relevant.

• Introducing the brand’s two new series: uncoated Munken Design and coated Arctic Volume
• The film has been produced in partnership with art studio Zeitguised and branding agency JUNO

Arctic Paper has created a new short film that re-imagines each paper grade in the Munken Design and Arctic Volume ranges as a digitally remastered material. With the tagline Visions of a Transformed World, Inspired by Nature, each paper type is made to resemble a naturally occurring substance, and is accompanied by a visceral soundtrack of cracks and groans.

Each material appears to transform in front of the viewer’s eyes – through the processes of growing, corroding and flowing – resulting in the overall impression that nature has been speeded up and we are seeing a compressed version of each material’s existence.

The focus on nature taps into the brand’s sustainable approach to production – all of the products are certified by the Forest Stewardship Council (FSC) and the Programme for the Endorsement of Forest Certification (PEFC) – adapting the topic so that it remains relevant in a digital world.