TV tube
YouTube TV, US

TV tube

US – YouTube TV is a new tv streaming service that enables users to watch content from a selection of major tv networks on the platform.

YouTube TV, US

US – YouTube TV is a new tv streaming service that enables users to watch content from a selection of major tv networks on the platform.

  • YouTube has partnered with some of the most popular networks in the US, giving viewers access to hit shows such as Empire, The Voice and The Big Bang Theory, as well as live sport
  • The service, which costs £28 ($35, €32), includes a ‘cloud DVR’ mode that enables viewers to save their favourite shows, and can be cancelled at any time

YouTube, once the posterchild for Web 2.0, is now looking to become the central conduit for consumers’ entertainment needs by integrating content from a raft of major networks. YouTube TV will enable subscribers to stream content from providers such as ABC, CBS, FOX, NBC, ESPN, Fox Sports Networks and Comcast SportsNet.

It follows the launch of YouTube Red in 2016, the platform’s first foray into producing original, high-production-value content to rival that of established entertainment providers.

YouTube TV’s cloud DVR mode offers subscribers unlimited storage, enabling them to record shows and store them for up to nine months. The service is platform-agnostic, which means that subscribers can view content on a range of devices, including tvs fitted with a Chromecast device.

YouTube TV has launched in New York, Los Angeles, the San Francisco Bay Area, Chicago and Philadelphia, and the service will be rolled out across other US states in the future.

The Big Picture

Media networks are partnering with social media platforms such as YouTube and Snapchat to reach Generation D consumers who prefer to view content on non-traditional platforms and are not interested in signing up to lengthy subscription packages.

Discover More Daily Signals
Coinbase gamifies financial freedom with clever cinematic storytelling

Daily Signals

Coinbase gamifies financial freedom with clever cinematic storytelling

Creative company Isle of Any and director Oscar Hudson are collapsing the boundary between digital and physical in a cinematic advert for cryptocur...
FinTech : Advertising : Technology
H&M sets new benchmark for nature-positive fashion

Daily Signals

H&M sets new benchmark for nature-positive fashion

H&M Group has adopted independently validated land targets under the guidance of the Science Based Targets Network, marking a measurable step t...
Fashion : Retail : Sustainability
Stat: Why hangout retail is defining the future of shopping

Daily Signals

Stat: Why hangout retail is defining the future of shopping

New research from Lightspeed Commerce highlights a shift in retail expectations, with younger consumers prioritising connection over convenience.
Retail : Third Spaces : Statistic
The Future Laboratory unpacks Gen Z: Global Youth Atlas report at Breakfast Briefing

Daily Signals

The Future Laboratory unpacks Gen Z: Global Youth Atlas report at Breakfast Briefing

The Future Laboratory hosted its quarterly members-only Breakfast Briefing at London social club The Roof Gardens on 26 March 2026.
Global Events : Gen Z Global Youth Atlas : Gen Z
Foresight Friday: Seyi Oduwole, foresight analyst

Daily Signals

Foresight Friday: Seyi Oduwole, foresight analyst

Every Friday, we offer an end-of-week wrap-up of the topics, issues, ideas and virals we’re all talking about. This week, foresight analyst Seyi Od...
Gen Z : Drinking Habits : Hyrox
Stat: Reddit emerges as retail’s hidden conversion engine

Daily Signals

Stat: Reddit emerges as retail’s hidden conversion engine

Reddit is emerging as a critical yet under-recognised force in the retail media mix, according to Fospha’s State of Retail Commerce 2026 report.
Reddit : Retail : Statistic
Sprite refreshes brand identity through sound

Daily Signals

Sprite refreshes brand identity through sound

Carbonated soft drink Sprite has launched It’s That Fresh, a new global platform rolling out across 180 markets that unites refreshed visual and so...
Drink : Branding : Sound
How Freaks of Nature is turning electrolytes into ingestible skincare

Daily Signals

How Freaks of Nature is turning electrolytes into ingestible skincare

Clean performance brand Freaks of Nature is expanding the boundaries of hydration with the launch of Skin Support Electrolyte, a 0g sugar daily pow...
Health And Wellness : Skincare : Beauty
Stat: APAC wage growth outpaces that in Europe

Daily Signals

Stat: APAC wage growth outpaces that in Europe

Wage growth is diverging globally, with Asia-Pacific emerging as the clear frontrunner.
APAC : Economy : Statistic
British Airways turns safety briefing into cultural escape

Daily Signals

British Airways turns safety briefing into cultural escape

British Airways is reframing the role of travel with a new campaign that positions flying as a psychological reset.
Travel And Hospitality : Marketing : Souljourns
You have 2 free Daily Signals remaining. Sign up to LS:N Global to get unlimited access to all articles.
BECOME A MEMBER
SIGN IN