Latest campaign by eyewear brand Oxydo references David Lynch
1-800-Vision-Star by Marie Schuller and Nowness for Oxydo, Global

Latest campaign by eyewear brand Oxydo references David Lynch

Global – The film was inspired by the extra-dimensional Black Lodge featured in Twin Peaks.

1-800-Vision-Star by Marie Schuller and Nowness for Oxydo, Global

Global – The film was inspired by the extra-dimensional Black Lodge featured in Twin Peaks.

Directed by Marie Schuller in collaboration with artist and designer Francis Bitonti, the film, 1-800-Vision-Star, combines a highly stylised hyper-reality with other Lynchian aesthetics. By directly referencing Twin Peaks, the renowned 1990s tv show Lynch created, the campaign taps into the momentum that is now building around the show’s return on 21 May in the US.

Squarespace is another brand jumping on the hype surrounding the return of Twin Peaks with its Playing Lynch project. Described as ‘a collaborative meditation on the work of David Lynch’, it asked a number of artists to re-interpret the work of Lynch to raise support and awareness for the David Lynch Foundation.

The Big Picture

  • By producing content inspired by David Lynch’s Twin Peaks, brands are tapping into cultural momentum to show they are in tune with the zeitgeist
  • As we highlighted in our Netstalgia macrotrend, creatives are still embracing the aesthetics that were prevalent in the 1990s
Discover More Daily Signals
ITB Berlin 2026: Balancing ambient technology with off-grid experiences

Daily Signals

ITB Berlin 2026: Balancing ambient technology with off-grid experiences

Insights and event coverage from day two of ITB Berlin 2026. 
Travel : Itb Berlin : Hospitality
Retail Week x The Grocer: UK retail’s regional, immersive and fan-led future

Daily Signals

Retail Week x The Grocer: UK retail’s regional, immersive and fan-led future

At the Business Design Centre in London, industry professionals gathered for this year’s edition of Live: Retail Week x The Grocer, an event aimed ...
Global Events : Retail : Community
Stat: America enters its unretirement era

Daily Signals

Stat: America enters its unretirement era

The dream of retirement is slipping out of reach as rising living costs push older Americans back into the workforce.
Work : Retirement : Statistic
ITB Berlin 2026: New world order signals rising risk for global tourism

Daily Signals

ITB Berlin 2026: New world order signals rising risk for global tourism

Germany – ITB Berlin is the world’s leading travel trade show and at this year’s event former German politician Joseph Martin ‘Joschka’ Fischer del...
Travel : Itb Berlin : Global Events
How South Korea is defying Asia’s declining birth rate trend

Daily Signals

How South Korea is defying Asia’s declining birth rate trend

South Korea’s birth rate rose for a second consecutive year in 2025, with preliminary figures showing 254,000 births –the largest annual increase s...
Society : Birthrate : Population
Stat: UK Gen Z turn to trade work for security in the AI era

Daily Signals

Stat: UK Gen Z turn to trade work for security in the AI era

Younger workers are fuelling renewed job growth across the construction and trade sectors as Gen Z seek steadier pay and roles perceived to be more...
Work : Youth : Statistic
How Tressly Studios is redefining retail for textured hair

Daily Signals

How Tressly Studios is redefining retail for textured hair

London’s first dedicated textured hair concept store and salon is set to open at Lewisham Shopping Centre.
Beauty : Haircare : Retail
Japan’s working week shrinks as average hours fall below US

Daily Signals

Japan’s working week shrinks as average hours fall below US

Japan’s long-held reputation for punishing work schedules may be softening.
Workplace : Japan : Health
Stat: How wellness-minded flyers are reshaping the inflight menu

Daily Signals

Stat: How wellness-minded flyers are reshaping the inflight menu

Travellers are extending their focus on health and wellbeing into the air, prompting airlines to rethink what good inflight food looks like.
Health And Wellness : Travel : Statistic
How Koto made the machine economy legible

Daily Signals

How Koto made the machine economy legible

Creative studio Koto has unveiled a brand evolution for MachineX, a decentralised exchange built on blockchain that enables humans and machines to ...
Technology : AI : Design
You have 2 free Daily Signals remaining. Sign up to LS:N Global to get unlimited access to all articles.
BECOME A MEMBER
SIGN IN