Latest campaign by eyewear brand Oxydo references David Lynch
1-800-Vision-Star by Marie Schuller and Nowness for Oxydo, Global

Latest campaign by eyewear brand Oxydo references David Lynch

Global – The film was inspired by the extra-dimensional Black Lodge featured in Twin Peaks.

1-800-Vision-Star by Marie Schuller and Nowness for Oxydo, Global

Global – The film was inspired by the extra-dimensional Black Lodge featured in Twin Peaks.

Directed by Marie Schuller in collaboration with artist and designer Francis Bitonti, the film, 1-800-Vision-Star, combines a highly stylised hyper-reality with other Lynchian aesthetics. By directly referencing Twin Peaks, the renowned 1990s tv show Lynch created, the campaign taps into the momentum that is now building around the show’s return on 21 May in the US.

Squarespace is another brand jumping on the hype surrounding the return of Twin Peaks with its Playing Lynch project. Described as ‘a collaborative meditation on the work of David Lynch’, it asked a number of artists to re-interpret the work of Lynch to raise support and awareness for the David Lynch Foundation.

The Big Picture

  • By producing content inspired by David Lynch’s Twin Peaks, brands are tapping into cultural momentum to show they are in tune with the zeitgeist
  • As we highlighted in our Netstalgia macrotrend, creatives are still embracing the aesthetics that were prevalent in the 1990s
Discover More Daily Signals
Greenpeace frames legacy giving as a final act of protest

Daily Signals

Greenpeace frames legacy giving as a final act of protest

Global environmental organisation Greenpeace is reimagining legacy giving with a darkly comic campaign that turns death into a stage for activism.
Sustainability : Marketing & Branding : Humour
The China Playbook: Why China’s demographics are reshaping the market

Daily Signals

The China Playbook: Why China’s demographics are reshaping the market

The China Playbook is a monthly briefing from Hot Pot, equipping businesses with the knowledge to navigate the complexities of the Asian premi...
China : Generations : Demographics
Stat: Millennials, Gen Z and generative AI are changing the future of US travel planning

Daily Signals

Stat: Millennials, Gen Z and generative AI are changing the future of US travel planning

According to Deloitte’s 2026 Travel Industry Outlook, Gen Z and Millennials now dominate US travel demand and they are leading the adoption of gene...
Travel : Technology : Statistic
How Maison Margiela is turning behind-the-scenes access into brand value

Daily Signals

How Maison Margiela is turning behind-the-scenes access into brand value

Maison Margiela has unveiled unprecedented access to its digital archives, releasing its internal Dropbox folders to the public for free alongside ...
Fashion : Luxury : Design
Stat: Global waste is projected to surge as circular design becomes critical

Daily Signals

Stat: Global waste is projected to surge as circular design becomes critical

Waste volumes are projected to rise more than 80% by 2050, according to a new report from the Waste and Resources Action Programme (WRAP)...
Sustainability : Climate Crisis : Waste Management
Foresight Friday: Alice Crossley, deputy foresight editor

Daily Signals

Foresight Friday: Alice Crossley, deputy foresight editor

Every Friday, we offer an end-of-week wrap-up of the topics, issues, ideas and virals we’re all talking about. This week, deputy foresight editor A...
Foresight Friday : Sport : Music
Ferrari Luce redefines electric performance through tactile design

Daily Signals

Ferrari Luce redefines electric performance through tactile design

Ferrari has unveiled the interior and interface of its first fully electric sports car, the Ferrari Luce.
Mobility : Luxury : Design
Japan cancels cherry blossom festival amid overtourism pressures

Daily Signals

Japan cancels cherry blossom festival amid overtourism pressures

A major cherry blossom festival near Mount Fuji has been cancelled after authorities warned that tourism pressures were tipping into a civic crisis.
Travel & Hospitality : Tourism : Overtourism
Stat: How different generations are really using AI

Daily Signals

Stat: How different generations are really using AI

A new survey of 3,000 Americans by Edubrain reveals Millennials are the most avid users of AI, with 37% using it daily, compared to 25% o...
Technology : AI : Statistic
Under Armour backs the rise of the women’s sports economy

Daily Signals

Under Armour backs the rise of the women’s sports economy

American athletic brand Under Armour has unveiled Click Clack: The Next Era, a new campaign reimagining its original Click-Clack football advert fr...
Sport : Womens Sports : Football
You have 2 free Daily Signals remaining. Sign up to LS:N Global to get unlimited access to all articles.
BECOME A MEMBER
SIGN IN