Will UK voters burst London’s bubble again?
An Uncertain Future

Will UK voters burst London’s bubble again?

London – The Future Laboratory has launched part one of An Uncertain Future, an original documentary series that examines consumer sentiment outside London in the run-up to the general election.

Article/21395 #1
An Uncertain Future: On Politics by The Future Laboratory, UK

London – The Future Laboratory has launched part one of An Uncertain Future, an original documentary series that examines consumer sentiment outside London in the run-up to the general election.

Leaving London, which voted overwhelmingly to remain in the European Union (EU), the LS:N Global team travelled to a dairy farm near Milton Keynes, a market town in Norfolk, Cardiff University in Wales and a Sikh Gurdwara in Bradford to hear from a diverse range of people. We spoke to four consumers about the current political landscape, how immigration has changed the face of Britain and what they believe life will be like in five years’ time after Britain has left the EU.

Representing different sides of the political spectrum, there were feelings of both confidence and uncertainty among our interviewees. Nigel Stacey, a farmer from Milton Keynes, is concerned that promises made during the election, especially in regards to agriculture, might not be kept, while Privilege Nyathi, a political refugee from Zimbabwe studying at Cardiff University, is voting for the first time because he feels that due to Brexit and the result of the last election there is ‘so much more at stake’.

Look out for the full series and report on An Uncertain Future, which will be released on 8 June.

The Big Picture

  • More than 2.3m people have registered to vote since the general election was called. Even though this is similar to numbers for the 2016 referendum and 2015 general election, there has been a much shorter timeframe between the election announcement and voting day
  • This series is part of a year-long exploration of consumer discontentment both here and in the US since the EU referendum and American presidential election of 2016. For more, see our Dislocated World and American Middle macrotrends, as well as our panel of experts’ predictions for Brexit
Discover More News
Apple’s Mac for Students campaign showcases university creativity and content creation

News

Apple’s Mac for Students campaign showcases university creativity and content creation

Apple’s latest campaign, Mac for Students, highlights the creativity and innovation of Japan’s university extracurricular groups, known as ‘circles’.
Youth : Sports & Leisure : Technology
New insurance product shields celebrities from cancel culture fallout

News

New insurance product shields celebrities from cancel culture fallout

A new insurance policy is offering high-profile individuals protection against the reputational and financial risks of cancel culture.
Finance : Pop-culture & Media : Society
Stat: Chinese consumers are prioritising spending on health and travel

News

Stat: Chinese consumers are prioritising spending on health and travel

Despite China’s economic slowdown, spending in key sectors is poised to grow, according to AlixPartners’ survey of 3,000 Chinese consumers. &n...
Health & Wellness : Luxury : Travel & Hospitality
Manchester City and Puma put AI-designed kits in fans’ hands

News

Manchester City and Puma put AI-designed kits in fans’ hands

Manchester City FC and Puma are giving fans a say in the club’s official 2026/2027 Third Kit, launching a global vote on 10 AI-generated designs.
Sport : Technology : AI
Nike launches After Dark Tour to empower women runners

News

Nike launches After Dark Tour to empower women runners

Nike is expanding its commitment to women’s sport with the launch of the After Dark Tour, a global night-time race series designed to celebrate and...
Sport : Running : Women In Sport
Stat: US teens double use of ChatGPT for schoolwork

News

Stat: US teens double use of ChatGPT for schoolwork

More than a quarter (26%) of US teenagers now use ChatGPT for schoolwork, doubling from 13% in 2023, according to a Pew Research Center survey.
Technology : AI : Gen Zalpha
Britannia’s tree-friendly billboards redefine outdoor advertising

News

Britannia’s tree-friendly billboards redefine outdoor advertising

Food product manufacturer Britannia and creative agency Talented are turning the traditional approach to billboards on its head with their latest c...
India : OOH : Advertising
Australian Open adopts animated live streams to transform sports viewing

News

Australian Open adopts animated live streams to transform sports viewing

The Australian Open 2025 is pioneering a new era of sports broadcasting with animated live streams reminiscent of Wii Sports.
Sport : Leisure : Media
Stat: Violence increasingly seen as an acceptable tool for change

News

Stat: Violence increasingly seen as an acceptable tool for change

The 2025 Edelman Trust Barometer reveals a seismic shift in public sentiment, with worldwide trust in institutions crumbling and grievance replacin...
Society : Edelman : Trust Barometer
Sephora explores the intersection of beauty and music with Faces of Music docuseries

News

Sephora explores the intersection of beauty and music with Faces of Music docuseries

Sephora has teamed up with Digitas Pictures and Imagine Documentaries to produce Faces of Music, a new Hulu docuseries highlighting the connection ...
Beauty : Music : Media
You have 2 free News articles remaining. Sign up to LS:N Global to get unlimited access to all articles.
BECOME A MEMBER
SIGN IN