Frustration free: Efficient Branding & Packaging reduces wrap rage

United States – A frustration-less packaging idea may reduce wrap rage this Christmas. With consumers increasingly complaining about the excessive wrapping and packaging of many products, retailers are introducing alternative ways of packing and posting items – taking away, too, the worry of paper cuts and impossible plastic clamshells.

Mail-order giant Amazon is one retailer recognising the need for simpler, more environmentally friendly ways of packaging and shipping items for customers drawn towards The New Sobriety. Its Frustration-Free Packaging ensures items are shipped in one recyclable box that, while just as protective as the company’s normal packaging, comes without additional layers and annoying bindings.