A whole new shoe: Reebok launches a pop-up store

New York – The bold graphics and strong neons of the Synth aesthetic are livening up a new temporary retail space in New York.

The new Reebok store, designed by Formavision, has popped up inside a former gallery space in the Bowery neighbourhood, and is full of bright geometrics and hexagons – perfect for tapping into the Slash/Slash generation.