News 08.04.2019

Need to Know

Instagram accounts pursue print journalism, Panasonic creates wellness solutions for air travel and how Brexit could impact European tourism.

The Tia Clinic is modernising women’s healthcare

Tia Clinic, New York. Photography by Kezi Ban @BlondeArtists courtesy of Rockwell Group Tia Clinic, New York. Photography by Kezi Ban @BlondeArtists courtesy of Rockwell Group
Tia Clinic, New York. Photography by Kezi Ban @BlondeArtists courtesy of Rockwell Group Tia Clinic, New York. Photography by Kezi Ban @BlondeArtists courtesy of Rockwell Group
Tia Clinic, New York. Photography by Kezi Ban @BlondeArtists courtesy of Rockwell Group Tia Clinic, New York. Photography by Kezi Ban @BlondeArtists courtesy of Rockwell Group

New York – The members-only women’s health clinic takes an integrated approach to gynaecology, wellness and primary care.

Championing the concept of ‘cycle-connected care’, The Tia Clinic considers how the menstrual cycle and its associated physiological and emotional manifestations should be taken into account when evaluating, diagnosing and treating female patients. In addition to a full range of health services for women, the clinic offers naturopathy, acupuncture and group wellness workshops.

Membership costs £115 ($150, €133) a year, with members able to access the clinic’s treatment services through approved health insurance coverage or cash payments. Taking a Certified Wellness approach, a proprietary app also encourages patients to track their cycles and health data, which can then by shared with the clinic’s care team. Eventually, the app will allow patients to chat with a doctor, book appointments and access test results digitally.

By taking a holistic approach to women’s health, The Tia Clinic demonstrates the evolution of Self-care Spaces.

A viral Instagram account becomes a newspaper

Overheard, LA Overheard, LA
Overheard, LA Overheard, LA

Los Angeles – The Instagram account @OverheardLA has released a physical newspaper that offers a new take on Californian culture.

The Overheard Post, which leverages the social media brand’s viral content IRL, will be distributed for free around Los Angeles. Like the Instagram account, the newspaper features the best-heard snippets of conversations around the city, as well as A Millennial Weather Report – ‘cloudy with a chance of seeing three people become engaged’ – DMs to the editor and a hashtag crossword.

Although the newspaper will be available for free, it includes a range of illustrated ads that relate to conversations about brands overhead around Los Angeles, showing how viral social media content can become branded content.

As creators of popular Instagram accounts pursue more stable revenue streams, they are in turn disrupting the status quo of the journalism industry.

Panasonic aims to improve wellness for air travellers

Global – Panasonic Avionics is enhancing its range of wellness solutions for airlines and their passengers by offering a series of audio and visual programmes with Calm and myNoise.

Passengers on participating airlines will be able to access a series of breathing and meditation exercises, music and sleep stories via Calm, the app for sleep, meditation and relaxation, while myNoise offers a collection of soundscapes that aid relaxation, sleep or focus.

‘Panasonic’s Wellness solutions are already proving popular with airlines as they look to enhance passenger wellbeing, and several major carriers will be introducing our solutions in flight this year,’ says David Bartlett, chief technology officer of Panasonic Avionics Corporation. ‘The launch of Calm and myNoise enables us to offer a more holistic range of Wellness solutions.’

As the market for Wellness Tourism continues to grow and diversify, the travel and hospitality sector is starting to consider wellbeing during travellers’ journeys, as well as at their destinations.

CATK motion graphics

The world’s ‘best restaurant’ opens a gourmet hotel

Casa Maria Luigia, Modena Casa Maria Luigia, Modena
Casa Maria Luigia, Modena Casa Maria Luigia, Modena

Modena, Italy – In May, chef Massimo Bottura will open a hotel to accommodate visitors to his world-famous restaurant.

Casa Maria Luigia is a 12-room guesthouse located outside the town of Modena in Italy. Although Bottura’s restaurant, Osteria Francescana, was a former number one in the World’s 50 Best Restaurants list, there is a lack of high-quality accommodation options in the surrounding area.

The luxury hotel aims to provide a more immersive Italian experience for those visiting the restaurant, with access to a tennis court, art library, swimming pool, eat-in kitchen and a music listening lounge stocked with Bottura’s favourite records. With a starting rate of €450 (£388, $505) a night, a stay at the hotel will also allow pre-booking for reservations at the elusive Osteria Francescana.

Restaurateurs are turning their food brands into intimate hospitality experiences. To see how alcohol brands are experimenting with this concept, read our microtrend Bed and Beverages.

Stat: Brexit’s impact on Spanish tourism

Britain leaving the EU will highly affect European tourism markets, according to a study by Euromonitor.

The company’s head of travel and tourism research, Caroline Bremner, believes that a no deal could see repercussions that extend beyond the UK’s economy. ‘A no-deal Brexit is forecast to result in 5 million fewer outbound departures in 2022 than would have been the case under the baseline scenario,’ Bremner says. ‘With the UK economy in a state of flux, and a decline in the value of sterling, departures would stagnate in 2018 and 2019.’

In particular, this could significantly affect Spain’s economy. With UK tourists currently accounting for 21% of inbound revenue in Spain, Brexit could reduce the country’s revenue by $747m (£573m, €665).

To read more about how Brexit will affect spending in the UK, read our report The State of Luxury: UK.

Thought-starter: Is digital nomadism becoming more accessible?

Remote and co-working is becoming more inclusive, driven by initiatives focused on community, access and career development.

Nomadic, flexible working is being transformed from a lifestyle led primarily by ‘tech bros’ to an increasingly accepted – and sometimes expected – mode of working. Largely driven by the growth of flexi-time and self-employment, the remote lifestyle has fuelled the rise of co-working brands such as WeWork, JustCo and The Blueprint.

Increasingly, younger workers are realising that digital nomadism offers more equitable access to jobs – it also gives them the freedom to base themselves in more affordable, regional locations. Furthermore, nomadism empowers those from less advantaged backgrounds to work in industries that, before the internet and flexible working, might not have been accessible without a major lifestyle change.

It is here that Remote Mission is making its mark, empowering disadvantaged people by making the digital economy more inclusive. Through global remote working opportunities it aims to support those at risk of being shut out of the labour market, while promoting the nomadic working lifestyle as open to all.

Read the full Inclusive Nomadism microtrend here.

WeWork
Previous News Articles
The Trend: Skintellectual Bodycare

News

The Trend: Skintellectual Bodycare

Bodycare is getting an upgrade, driven by consumer demand for science-backed, active and ingredient-led products and treatments that contribute to ...
Beauty : Skincare : Longevity
The Big Idea: India’s Beauty Playground

News

The Big Idea: India’s Beauty Playground

To tap into India’s booming beauty market, global and local brands are using skincare-infused make-up, men’s grooming innovations and localised mar...
Beauty : Retail : Indian Beauty Market
The Campaign: Colgate champions smile diversity with The Beauty of Gaps campaign

News

The Campaign: Colgate champions smile diversity with The Beauty of Gaps campaign

Colgate is challenging beauty standards and celebrating smile diversity with its latest campaign, My Smile is My Superpower.
Beauty : Diversity : Health And Wellness
The Viewpoint: Embracing True-Age Beauty in China

News

The Viewpoint: Embracing True-Age Beauty in China

Sue Kyung Lee, global CEO of beauty brand SK-II, tells LS:N Global why its recent ad campaign in China sparked passionate discussions about how wom...
Beauty : China : Ageing
The Space: Liberty's Fragrance Lounge

News

The Space: Liberty's Fragrance Lounge

On 15 March 2024, luxury department store Liberty opened The Fragrance Lounge, its new innovative space redefining how scents are discovered a...
Beauty : Retail : Fragrance
Download the Future Forecast 2025 report

News

Download the Future Forecast 2025 report

Now that you know what shaped 2024, discover what’s on the horizon. Download our Future Forecast 2025 report comprising 50 new trends across 10 key...
Future Forecast
The Trend: AI Edu-play-tion

News

The Trend: AI Edu-play-tion

In our AI Edu-play-tion microtrend report, we talk to the innovators using generative artificial intelligence to re-imagine screen-free educational...
Technology : AI Education : Gen Alpha
The Big Idea: Five brands shaping the future of voice-activated AI wearables

News

The Big Idea: Five brands shaping the future of voice-activated AI wearables

A significant shift towards touchless devices is playing out in the technology industry, driven by increased commercialisation and accessibility of...
Technology : Voice-Activated AI : Wearable Tech Innovations
The Campaign: Camdom is the world’s first digital condom for safer intimacy

News

The Campaign: Camdom is the world’s first digital condom for safer intimacy

This Sexual Health Awareness Month (September 2024), condom brand Billy Boy and creative agency Innocean Berlin unveiled Camdom, an app that acts a...
Technology : Camdom App : Digital Condom
The Viewpoint: How to master AI

News

The Viewpoint: How to master AI

AI was on everyone’s lips in 2023 as the curiosity about large language models – from individuals and businesses – grew significantly.
Technology : AI Adoption : Mastering AI
You have 2 free News articles remaining. Sign up to LS:N Global to get unlimited access to all articles.
BECOME A MEMBER
SIGN IN