News 14.02.2020

Need to Know

Nike’s out of this world Space Hippie collection, Ecover targets fashion waste, and Google is helping Indonesians forget their exes.

Nike’s lowest-ever carbon footprint shoes

Nike Space Hippie
Nike Space Hippie
Nike Space Hippie

Global – Nike has created an experimental footwear collection with scraps from factory floors, in an expression of circular design.

Its Space Hippie collection features four styles that prioritise the brand's eco-footprint, with materials and packaging carefully chosen to result in the lowest carbon footprint Nike has ever produced per product. Each shoe in the collection uses recycled plastic from water bottles, upcycled t-shirts and yarn scraps.

Through the collection, Nike is attempting to change the way consumers think about waste material – and the brand itself. To create the collection, Nike says its footwear designers were mindful of creating shoes that didn’t stray from its aesthetic, therefore including colourful elements and its uniquely textured ‘crater foam’ soles. ‘Space Hippie product presents itself as an artefact from the future. It's avant-garde; it's rebelliously optimistic,' says John Hoke, Nike chief design officer.

Read our Sustainable Footwear Market to discover how shoe brands are embracing an eco-friendly future one step at a time.

Ecover’s latest detergent promotes fashion sustainability

Ecover Ecover
Ecover Ecover

Global – Ecover is making a push towards sustainability with improved laundry detergents designed to actively care for clothes.

The brand’s new plant-based formulation incorporates enzymes to help revive colours, restore brightness and remove bobbles from garments over a series of washes. Its non-bio laundry detergent, meanwhile, has been upgraded with Texcare – a plant-based ingredient that helps prevent greying.

Developed as an antidote to fashion waste, Ecover hopes its latest formulations will help consumers to extend the lifespan of their clothes while reducing fashion-to-landfill waste. It cites research from WRAP, the Waste and Resources Action Programme, which shows that ‘extending the life of clothes by just nine extra months of active use would reduce carbon, water and waste footprints by around 20–30% each'.

With consumers rapidly displaying an awareness of sustainable fashion choices, they’re looking beyond their purchasing habits and towards at-home care. For more, read our Conscious Aftercare microtrend.

Google helps Indonesian singles to move on

Yuk Move On, Google, Indonesia

Indonesia – Google has launched a Valentine’s Day campaign to help singletons or those being 'friendzoned' to move on.

The Yuk Move On campaign, which translates as 'Let’s Move On’, was created to show people how to use Google tools to move on after relationships. Identifying features such as Google Photos’ facial recognition and Google Files’ organisation function, the ad shows how technology can ease the pain of a break-up by easily removing photos and other content from a user's device. Meanwhile, Google Assistant is pitched as a supportive voice during the healing process.

Created to strike a chord with heartbroken Generation Z, the campaign features Vanesha Prescilla, an acclaimed actress known for her roles in Indonesian teen dramas. ‘With this campaign, we are trying to bring a fresh perspective to other groups during this ‘love month’ and tried to give ideas for one of the frequently searched keywords on Google in Indonesia: ‘cara move on’, or ‘how to move on’,’ explains Mira Sumanti, Google’s brand and creative lead for Southeast Asia.

For more on the behaviours, brands and cultural shifts affecting Indonesian youth, look out for our dedicated market, to be published here soon.

Stat: UK hungry for plant-based food innovation

According to research by Mintel, almost one in four of all new food products launched in the UK in 2019 were labelled vegan, up from 17% the previous year.

Meanwhile, UK sales of meat-free goods grew 40% between 2014 and 2019, reaching an estimated value of £816m ($1.06bn, €978.47m). A rise in flexitarianism accounts for much of this growth, with the number of UK consumers choosing to consume meat substitutes rising from 50% in 2017 to 65% in 2019.

Despite this growth in the vegan food market, however, figures remain relatively low for those following a completely plant-based diet. At present, only 1% of the UK population follow a vegan diet all of the time. To encourage more people to give vegan living a try, plant-based products are being redefined by creative practitioners, with Vibrant Veganism making the lifestyle desirable without compromise.

Previous News Articles
JD Sports celebrates modern families in Christmas campaign

News

JD Sports celebrates modern families in Christmas campaign

JD Sports is redefining the meaning of family this holiday season with its 2024 Christmas campaign, Family.
Society : Identities : Home
Louis Le Joly Senoville debuts wearable chess set

News

Louis Le Joly Senoville debuts wearable chess set

Central Saint Martins graduate Louis Le Joly Senoville has introduced a groundbreaking wearable chess set as his final-year project.
Design : Fashion : Sport
Foresight Friday: Fiona Harkin, director of foresight

News

Foresight Friday: Fiona Harkin, director of foresight

Every Friday, the Future Laboratory team offers an end-of-week wrap-up of the topics, issues, ideas and virals we’re all talking about. Here, direc...
Foresight
Stat: Sober Christmas parties are on the rise

News

Stat: Sober Christmas parties are on the rise

Christmas celebrations are being reshaped because of shifting consumer attitudes to alcohol, with health, inclusivity and experiential elements dri...
Society : Holidays : Food & Drink
The Future Laboratory and Bacardi investigate cocktail culture in 2025

News

The Future Laboratory and Bacardi investigate cocktail culture in 2025

Bacardi, in collaboration with The Future Laboratory, has released its cocktail trend report for 2025, forecasting a transformative year for the sp...
Drink : Spirits : Food
LG Display unveils world’s first stretchable display with 50% expandability

News

LG Display unveils world’s first stretchable display with 50% expandability

LG Display has achieved a major milestone in display technology with the launch of the world’s first stretchable display, capable of expanding by u...
Technology : Design : AI
New research finds that cannabinol significantly improves sleep

News

New research finds that cannabinol significantly improves sleep

Researchers from the University of Sydney’s Lambert Initiative have found new evidence supporting cannabinol (CBN) as an effective sleep aid.
Health : Wellness : Medicine
Stat: Teens face weekly exposure to conspiracy theories

News

Stat: Teens face weekly exposure to conspiracy theories

A new study by the News Literacy Project reveals that teens encounter conspiracy theories on their social media feeds at least once a week, yet mos...
Pop Culture : Youth : Media
Chester Zoo rebrands as a force for nature

News

Chester Zoo rebrands as a force for nature

Chester Zoo has unveiled a rebrand developed in partnership with branding agency How&How. 
Sustainability : Design : Advertising
Gobi Cashmere revitalises brand identity with Mongolian roots

News

Gobi Cashmere revitalises brand identity with Mongolian roots

Mongolian cashmere giant Gobi has unveiled a refreshed brand identity deeply rooted in its heritage and sustainable ethos.
Culture : Design : Fashion
You have 2 free News articles remaining. Sign up to LS:N Global to get unlimited access to all articles.
BECOME A MEMBER
SIGN IN