News 03.08.2020

Need to Know

Brightland creates vinegar for gastronomes, a hair brand challenges anti-frizz messaging and young Americans save money by moving back home.

Louvre Abu Dhabi becomes a mindful museum

Mindful Museum by Louvre Abu Dhabi, UAE

Abu Dhabi – The Louvre Abu Dhabi museum has launched a new brand identity and campaign that addresses the role that museums can play in community and wellbeing.

With the aim of helping communities find peace and inspiration in culture during the inter-Covid period, the re-opening campaign is based on the concept of a mindful museum. To achieve this, the space is introducing a range of wellbeing measures into its physical and digital offerings. While the physical museum has introduced social distancing and hygiene measures, its digital initiatives encourage international connection with art lovers through virtual tours, video, audio and downloadable activities.

‘We pride ourselves in being A Mindful Museum. We are here and we are open. We are a place to share and celebrate stories of cultural connections and help you realise that we have more in common than we know,’ reads a statement by the museum.

With consumers gradually beginning to reconnect with cultural experiences post-lockdown, the Louvre Abu Dhabi is emphasising the ways in which Meditative Museums can provide respite and contemplation.

Bread simplifies beauty rituals for textured hair

Hair Mask by Bread, US Hair Mask by Bread, US
Hair Mask by Bread, US Hair Mask by Bread, US

US – Bread is a black-owned, natural haircare brand that aims to normalise untreated curls and coils.

The new brand uses messaging that goes against the misconception that heavily textured hair is challenging and difficult to manage, instead encouraging women to embrace unruliness. Launching with products for hair wash day, including a cleanser, mask and hair oil, the brand aims to simplify often complex routines.

‘When I went looking for brands and products for my hair type, I became disillusioned with what was available on the market, and frustrated with the lack of simplicity,’ explains Maeva Heim, founder of Bread. ‘Bread exists to offer a simplified, edited routine with just the fundamentals, so women can spend less time worrying about wash day, and more on anything else.’

As Antonia Opiah, founder of Un-ruly explains, inequalities in the beauty industry mean that black hair is still largely underserved by haircare products and brand messaging.

Brightland elevates fermented vinegar

Rapture and Parasol by Brightland, US Rapture and Parasol by Brightland, US

California – Known for championing transparency in the food industry, Brightland has introduced two ethically sourced vinegars, Parasol and Rapture.

Brightland, a direct-to-consumer brand that was launched with a range of high-end olive oils, is diversifying its portfolio with the vinegars. Organically fermented at a family farm in California, the vinegars are sustainable, non-GMO, gluten-free and vegan.

By using fresh fruit and avoiding artificial flavourings and additives, the vinegars are designed to promote good gut health and digestion. While Parasol is a raw citrusy champagne vinegar, Rapture is a berry-based balsamic vinegar.

For more on how disruptors are elevating everyday foodstuffs, Jessica Young, founder of natural food platform Bubble, discusses how Insta-curated groceries affects our eating behaviour.

Stat: Pandemic-struck Generation Z move back  home

Open Spaces by Pattern Brands, US Open Spaces by Pattern Brands, US

In a  recent study, online real estate database company Zillow reveals how American Generation Z are saving money by moving in with their parents or grandparents. 

In  the  wake of  the  coronavirus  pandemic,  the study found that  32m  adults  in the US were  living with their parents or grandparents in April, the highest number to date.  A large majority of those who moved home in March and April – about 2.2m – are from Generation Z, between 18 and 25 years old.

Those who  stopped  looking for work altogether or were not in the labour force already, including a large number of students, were even more likely to move back home, according to the study. More than 80% of those consumers were members of Generation Z,  who pay an estimated  £544m  ($726m, €604m)  in rent each month.

For more  on  the spending habits of Generation Z, read our dedicated Money Market.

Previous News Articles
Camdom is the world’s first digital condom for safer intimacy

News

Camdom is the world’s first digital condom for safer intimacy

This Sexual Health Awareness Month, condom brand Billy Boy and creative agency Innocean Berlin unveiled Camdom, an app that acts as a digital condo...
Health & Wellness : Technology : Pop-culture & Media
Resting Reef memorialises pets as eco-friendly marine reefs

News

Resting Reef memorialises pets as eco-friendly marine reefs

Eco-friendly funeral company Resting Reef has launched a pet memorial service that blends pet ashes with crushed shells to create eco-friendly unde...
Design : Health & Wellness : Sustainability
Netflix new unveils Moments feature to save and share scenes

News

Netflix new unveils Moments feature to save and share scenes

Netflix has launched a new feature called Moments, allowing subscribers to bookmark, save and share their favourite scenes from shows and movies.
Technology : Pop-culture & Media : Society
Stat: Mars’ study reveals strong pet devotion

News

Stat: Mars’ study reveals strong pet devotion

Mars has unveiled ‘the largest global pet parent study to date’ of more than 20,000 pet owners across 20 countries.
Pets : Society : Retail
Samsonite’s new durable suitcase can survive travelling to the edge of space

News

Samsonite’s new durable suitcase can survive travelling to the edge of space

Samsonite has unveiled its latest innovation, the Proxis Space collection, setting new standards in travel gear with sustainability and advanced te...
Luxury : Travel & Hospitality : Design
The Saudi Investment Bank celebrates national identity with bespoke typeface

News

The Saudi Investment Bank celebrates national identity with bespoke typeface

The Saudi Investment Bank and creative agency Impact BBDO have launched I am Saudi, a campaign celebrating national heritage with a bespoke typeface.
Design : Advertising & Branding : Finance
Foresight Friday: Simar Deol, foresight analyst

News

Foresight Friday: Simar Deol, foresight analyst

Every Friday, The Future Laboratory team offers an end-of-week wrap-up of the topics, issues, ideas and virals we’re all talking about. This week, ...
Society : US Elections : The Power Of Precision Micro-Influencing
Stat: Rapid increase in e-waste raises need for circular solutions

News

Stat: Rapid increase in e-waste raises need for circular solutions

As AI computing demands surge, researchers warn of unprecedented e-waste levels that could equate to discarding more than 10bn iPhones each year by...
Technology : Sustainability : Society
Emteq Labs unveils emotion-sensing smart eyewear

News

Emteq Labs unveils emotion-sensing smart eyewear

Brighton-based Emteq Labs has introduced Sense, a wearable technology innovation that uses nine optical sensors embedded in lightweight glasses to ...
Technology : Health & Wellness : Design
El Departamento turns Barcelona’s historic building into cultural learning hub

News

El Departamento turns Barcelona’s historic building into cultural learning hub

Architecture studio El Departamento, led by Alberto Eltini and Marina Martín, has repurposed Barcelona’s Casa Degli Italiani, a Renaissance-era bui...
Youth : Architecture : Design
You have 2 free News articles remaining. Sign up to LS:N Global to get unlimited access to all articles.
BECOME A MEMBER
SIGN IN