Food of Love: Ready meals are a chef’s dream

Manchester – Ready-made meals are normally associated with a factory, not a chef. But now creative agency Love has made sure consumers know who has cooked their meal.

The company has completed a new brand identity for the packaging on the Cook range of ‘super-premium hand-prepared meals’. The designs feature wood-cut illustrations, such as a ‘fish telephone’, and a list of ingredients. A symbol on the packs bears the name of the chef who has cooked the meal, such as Damien Payne.

LS:N Global expects to see more examples of design that appeals to consumers with a Rurban outlook.