Need to Know
22 : 02 : 21

By Gursharan Panesar, Rumi Josephs and Abi Buller

Maximum Effort takes an anti-authenticity approach to sugar, luxury fashion embraces OnlyFans and the importance of human touch in wellbeing.

In today's news:
Maximum Effort’s satirical take on sugar marketing Maximum Effort’s satirical take on sugar marketing
Vans becomes a broadcaster for local communities Vans becomes a broadcaster for local communities
Rebecca Minkoff creates exclusive content for OnlyFans Rebecca Minkoff creates exclusive content for OnlyFans
Stat: Skin touch is recognised as vital to health Stat: Skin touch is recognised as vital to health

WANT TO READ MORE?

BECOME A MEMBER TODAY

DISCOVER OUR MEMBERSHIPS

Already a member? Click here to log in.

Previous News Articles
Corona constructs world’s first sun reserve in Brazil

News

Corona constructs world’s first sun reserve in Brazil

To mark its centenary, beach-born beer brand Corona has unveiled the world’s first sun reserve at Piedade Beach in Pernambuco, Brazil.
Sustainability : Drink : Advertising
Foresight Friday: Dan Hastings, deputy foresight editor

News

Foresight Friday: Dan Hastings, deputy foresight editor

Every Friday, we offer an end-of-week wrap-up of the topics, issues, ideas and virals we’re all talking about. This week, deputy foresight editor D...
Pop Culture : Society : Politics
Stat: Coachella’s payment plan reflects cultural repricing

News

Stat: Coachella’s payment plan reflects cultural repricing

This year, around 60% of general admission ticket buyers at Coachella used the festival’s payment plan, which requires just £37.78 ($49.99, €43.94)...
Pop Culture & Media : Finance : US Market
LS:N Global Just Got Smarter

News

LS:N Global Just Got Smarter

Meet our new AI tool, Ember.
The Future Laboratory
Mami Wata makes sun protection accessible with a touch of humour

News

Mami Wata makes sun protection accessible with a touch of humour

Suncare brand Mami Wata is using humour and nostalgia to highlight the often-overlooked importance of scalp protection.
Beauty : Advertising : Health
The Wizard of Oz at The Sphere uses generative AI to re-imagine a classic

News

The Wizard of Oz at The Sphere uses generative AI to re-imagine a classic

Launching in August 2025, The Wizard of Oz at the Sphere will transform the 1939 classic into an immersive spectacle using cutting-edge generative AI.
Technology : Architecture : Pop Culture
Stat: US teen beauty spending soars as Gen Z embrace fragrances and skincare

News

Stat: US teen beauty spending soars as Gen Z embrace fragrances and skincare

Teen beauty spending is on the rise, with Piper Sandler’s Taking Stock With Teens 2025 report revealing double-digit year-on-year growth, particula...
Beauty : Retail : Youth
Pepsi uses AI to let diners customise dishes in São Paulo

News

Pepsi uses AI to let diners customise dishes in São Paulo

Pepsi is inviting diners to co-create bold new dishes with its AI-powered campaign Your Bites, Your Rights.
Drink : Food : Technology
Birth of womb transplant baby marks a milestone in fertility innovation

News

Birth of womb transplant baby marks a milestone in fertility innovation

The first British baby born to a mother with a transplanted womb has been safely delivered.
Technology : Health : Society
Stat: AI boom set to double data centre energy use by 2030

News

Stat: AI boom set to double data centre energy use by 2030

Data centres are on track to consume 945 terawatt-hours of electricity by 2030, more than double their 2024 usage and equivalent to Japan’s current...
Technology : Sustainability : AI
You have 0 free News articles remaining. Sign up to LS:N Global to get unlimited access to all articles.
BECOME A MEMBER
SIGN IN