News 13.04.2021

Need to Know

Youthforia brings fun to the fore of beauty, Aerial explores carbon offsetting for NFTs and American youth feel nervous about inter-Covid socialising.

Youthforia’s make-up embraces the pleasure revolution

Youthforia, US
Youthforia, US
Youthforia, US

US – Cosmetics brand Youthforia is reclaiming the fun associated with applying make-up and appealing to a sense of hedonism emerging in the inter-Covid period.

It claims its plant-based products are ‘safe enough to sleep in’, reflecting the brand’s core values that cosmetics should be good for the skin, while removing any worries about taking make-up off after spending time with friends. Launching with a colour-changing blush oil, a range of hydrating lip glosses and magnetic make-up organisers, each of Youthforia’s products reflect its tagline: ‘Life’s messy, but your makeup isn’t’.

Catering for the sustainable mindsets of younger generations, the brand’s products are also bio-based, featuring at least 90% renewable ingredients and avoiding commonly used fossil fuels. Meanwhile, Youthforia’s design cues appeal to the Gen Viz aesthetics preferred by Generation Z consumers.

As younger demographics continue to shun the cult of busyness, such brands will appeal to consumers who are shifting their focus from enhancement to enjoyment.

Aerial’s online tool appeals to eco-conscious NFT traders

Offset Your NFTs by Aerial, US Offset Your NFTs by Aerial, US
Offset Your NFTs by Aerial, US Offset Your NFTs by Aerial, US

US – Responsible travel app Aerial is expanding its carbon offsetting mission to cater for the non-fungible token (NFT) market, allowing consumers to be more mindful of their digital footprints.

Its new online NFT tool allows users to calculate and track the carbon levels associated with NFT collection. Consumers can paste any NFT collection address into the tool to receive an estimate of the collection’s carbon emissions, before contributing to one of the verified carbon removal projects listed on the Aerial website. This includes forest conservation projects verified by Climate Action Reserve and American Carbon Registry, and bio-oil company Charm Industrial.

While digital tracking remains a nascent area, the growing interest in NFT creation and trading presents a burgeoning opportunity in this space. As noted by Ebby Amir, co-founder of Aerial: ‘While carbon offsets are not a perfect solution, they do provide an immediate way to start tackling the environmental effects of the current NFT boom.’

To learn how Aerial is also simplifying carbon offsetting for the travel sector, read our interview with co-founder Andreas Homer.

Airbnb gets inclusive with neurodiverse virtual experiences

Virtual Experiences by Airbnb Virtual Experiences by Airbnb

Global – Online travel platform Airbnb is expanding its virtual experiences to cater for the needs of neurodiverse guests.

The platform’s collection of 12 experiences ranges from dance and music lessons to skateboarding and football. Led by disability experts at companies such as Dance Syndrome, each activity is tailored to support a range of needs and abilities, while encouraging connection with people and organisations across the world. Other activities aim to actively offset some of the stress that people may be feeling as a result of the pandemic, such as mindfulness designed for neurodiversity and the option to visit a herd of therapy llamas.

To promote this initiative, Airbnb is partnering with disability organisations such as SeeAbility, and offering coupon codes to expand the accessibility of these experiences. Scott Watkin, head of engagement at SeeAbility, says: 'I am delighted that a more accessible online world is now available for the thousands of people with disabilities through Airbnb’s global community.’

While we have previously explored the Accessible Retail Market, Airbnb is now setting an example of how the travel sector can also cater for differently abled consumers.

Stat: US youth feel apprehensive about socialising again

Bounding Spaces by Anna Dienermann Bounding Spaces by Anna Dienermann

As real-life social interactions restart following vaccine roll-outs in the US, research by YouGov finds that young Americans are feeling nervous about socialising again.

Half of 18–24-year-olds (50%) report feeling nervous about interacting with people socially. Meanwhile, among Millennial consumers – those in the 25–34 age group – 47% cite similar feelings. By contrast, most respondents aged 55 or older (65%) say they are not nervous about returning to social situations. Among women, 43% say they are nervous about the prospect of socialising again, while a lower percentage of men (34%) say the same.

After a year of social distancing, young people especially are likely to adopt a hybrid approach as they re-enter social situations, continuing to combine digital and physical interactions. This mindset is reflected in our recent interview with Marc Baghadjian, co-founder of Gen Z dating app Lolly, who notes that young people are set to be more selective about their social lives.

Previous News Articles
Camdom is the world’s first digital condom for safer intimacy

News

Camdom is the world’s first digital condom for safer intimacy

This Sexual Health Awareness Month, condom brand Billy Boy and creative agency Innocean Berlin unveiled Camdom, an app that acts as a digital condo...
Health & Wellness : Technology : Pop-culture & Media
Resting Reef memorialises pets as eco-friendly marine reefs

News

Resting Reef memorialises pets as eco-friendly marine reefs

Eco-friendly funeral company Resting Reef has launched a pet memorial service that blends pet ashes with crushed shells to create eco-friendly unde...
Design : Health & Wellness : Sustainability
Netflix new unveils Moments feature to save and share scenes

News

Netflix new unveils Moments feature to save and share scenes

Netflix has launched a new feature called Moments, allowing subscribers to bookmark, save and share their favourite scenes from shows and movies.
Technology : Pop-culture & Media : Society
Stat: Mars’ study reveals strong pet devotion

News

Stat: Mars’ study reveals strong pet devotion

Mars has unveiled ‘the largest global pet parent study to date’ of more than 20,000 pet owners across 20 countries.
Pets : Society : Retail
Samsonite’s new durable suitcase can survive travelling to the edge of space

News

Samsonite’s new durable suitcase can survive travelling to the edge of space

Samsonite has unveiled its latest innovation, the Proxis Space collection, setting new standards in travel gear with sustainability and advanced te...
Luxury : Travel & Hospitality : Design
The Saudi Investment Bank celebrates national identity with bespoke typeface

News

The Saudi Investment Bank celebrates national identity with bespoke typeface

The Saudi Investment Bank and creative agency Impact BBDO have launched I am Saudi, a campaign celebrating national heritage with a bespoke typeface.
Design : Advertising & Branding : Finance
Foresight Friday: Simar Deol, foresight analyst

News

Foresight Friday: Simar Deol, foresight analyst

Every Friday, The Future Laboratory team offers an end-of-week wrap-up of the topics, issues, ideas and virals we’re all talking about. This week, ...
Society : US Elections : The Power Of Precision Micro-Influencing
Stat: Rapid increase in e-waste raises need for circular solutions

News

Stat: Rapid increase in e-waste raises need for circular solutions

As AI computing demands surge, researchers warn of unprecedented e-waste levels that could equate to discarding more than 10bn iPhones each year by...
Technology : Sustainability : Society
Emteq Labs unveils emotion-sensing smart eyewear

News

Emteq Labs unveils emotion-sensing smart eyewear

Brighton-based Emteq Labs has introduced Sense, a wearable technology innovation that uses nine optical sensors embedded in lightweight glasses to ...
Technology : Health & Wellness : Design
El Departamento turns Barcelona’s historic building into cultural learning hub

News

El Departamento turns Barcelona’s historic building into cultural learning hub

Architecture studio El Departamento, led by Alberto Eltini and Marina Martín, has repurposed Barcelona’s Casa Degli Italiani, a Renaissance-era bui...
Youth : Architecture : Design
You have 2 free News articles remaining. Sign up to LS:N Global to get unlimited access to all articles.
BECOME A MEMBER
SIGN IN