News 14.04.2021

Need to Know

Street Food Box’s pro-planet packaging, DHL’s e-commerce solution for disabled shoppers and why US consumers have an appetite for cell-based meat.

Re-usable takeaway boxes that challenge mindsets

Street Food Box, UK
Street Food Box, UK
Street Food Box, UK

UK – Street Food Box is a re-usable packaging innovation in response to the need for more sustainable on-the-go food containers.

While most consumers are accustomed to recycling or tossing out takeaway packaging, the box, created by White Bear Studio, focuses on re-usability. It is made from a patented polypropylene called PRIPLAK – a non-toxic material that is both recyclable and re-usable – and bears the strapline ‘Eat, Rinse, Sleep, Repeat', spelling out its offer as a packaging alternative.

Its logo takes inspiration from recognisable recycling symbols, instead reflecting its ability to be washed and used again. In this way, the product provides an environmentally conscious alternative to traditional packaging, while raising awareness of the importance of looking beyond recycling as a sustainable option. Street Food Box can also be printed with customised branding and colours, making it available to other food retailers.

In our Eco To Go microtrend, we share the packaging innovators providing alternatives to single-use food containers.

Belli Welli’s gut health snacks are also indulgent treats

Belli Welli, Los Angeles Belli Welli, Los Angeles
Belli Welli, Los Angeles Belli Welli, Los Angeles

Los Angeles – The snack brand's range is designed to meet the needs of people suffering from irritable bowel syndrome (IBS) or other gut health issues.

Belli Welli’s products avoid common aggravators such as gluten, dairy and sugar alcohols, and are made from plant-based ingredients and contain probiotics. The range was launched with four snack bars in bold flavours – Fudge Brownie, Mint Chocolate, Cinnamon Swirl and Lemon White Chocolate – resulting in a health-conscious yet indulgent snack.

A sense of indulgence also extends to Belli Welli's packaging and brand identity, with colourful, holographic wrapping that steers away from conventional health food branding. The snacks’ square shape tunes in to being a convenient quick fix, while the brand’s language, such as tagline ‘Probiotics in a brownie instead of a pill’, makes it relatable to its target audience.

As we explore in Total Tastes, food brands are tapping into health concerns in a way that balances both flavour and functionality.

DHL delivers accessibility with AI

HelloDone and DHL Parcel UK HelloDone and DHL Parcel UK

UK – Courier company DHL is catering for shoppers' accessibility needs through a partnership with artificial intelligence (AI) messaging platform HelloDone.

The initiative allows people with disabilities to contact DHL’s UK couriers through messaging apps such as WhatsApp and Facebook Messenger, communicating any accessibility adjustments that might need to be made during the delivery process. This includes a Just a Minute option that tells drivers they may need to wait longer than usual when delivering a parcel. Another option lets customer suggest an accessible safe place for parcels to be left if they’re not available to accept the delivery.

‘Customers with disabilities and other impairments are continually faced with undignified and challenging delivery experiences,’ says Sean Sherwin-Smith, general manager of post purchase at HelloDone. ‘This disparity in the post-purchase journey has never been more apparent than during the pandemic, with more and more of us shopping online for goods and services.’

This initiative showcases how e-commerce and logistics services can cater for all consumers’ needs, building on the examples explored in the Accessible Retail Market.

Stat: US consumers’ conscience tilts towards lab-grown meat

Misfit Foods Misfit Foods

American consumers are beginning to recognise the benefits of cell-based – otherwise known as lab-grown – meat, with many saying they would be willing to buy it in place of reared animal meat.

A survey commissioned by plant-based company Eat Just finds that nearly seven in 10 consumers would be willing to make the swap. Of the respondents who said they would consider buying cell-based chicken or beef – 21% for each product – the top reason cited was that the meat is made without killing animals. Meanwhile, some 19% of chicken buyers and 17% of beef buyers said they would make the change because they consider cell-based meat to be a healthier choice.

These findings indicate that a greater awareness of lab-grown meat and its benefits could sway more consumers to opt for non-traditional alternatives.

While the sector remains nascent, brands such as Meatable are reframing the narrative around lab-grown meats, using creative branding to remove doubt among food shoppers.

Previous News Articles
Camdom is the world’s first digital condom for safer intimacy

News

Camdom is the world’s first digital condom for safer intimacy

This Sexual Health Awareness Month, condom brand Billy Boy and creative agency Innocean Berlin unveiled Camdom, an app that acts as a digital condo...
Health & Wellness : Technology : Pop-culture & Media
Resting Reef memorialises pets as eco-friendly marine reefs

News

Resting Reef memorialises pets as eco-friendly marine reefs

Eco-friendly funeral company Resting Reef has launched a pet memorial service that blends pet ashes with crushed shells to create eco-friendly unde...
Design : Health & Wellness : Sustainability
Netflix new unveils Moments feature to save and share scenes

News

Netflix new unveils Moments feature to save and share scenes

Netflix has launched a new feature called Moments, allowing subscribers to bookmark, save and share their favourite scenes from shows and movies.
Technology : Pop-culture & Media : Society
Stat: Mars’ study reveals strong pet devotion

News

Stat: Mars’ study reveals strong pet devotion

Mars has unveiled ‘the largest global pet parent study to date’ of more than 20,000 pet owners across 20 countries.
Pets : Society : Retail
Samsonite’s new durable suitcase can survive travelling to the edge of space

News

Samsonite’s new durable suitcase can survive travelling to the edge of space

Samsonite has unveiled its latest innovation, the Proxis Space collection, setting new standards in travel gear with sustainability and advanced te...
Luxury : Travel & Hospitality : Design
The Saudi Investment Bank celebrates national identity with bespoke typeface

News

The Saudi Investment Bank celebrates national identity with bespoke typeface

The Saudi Investment Bank and creative agency Impact BBDO have launched I am Saudi, a campaign celebrating national heritage with a bespoke typeface.
Design : Advertising & Branding : Finance
Foresight Friday: Simar Deol, foresight analyst

News

Foresight Friday: Simar Deol, foresight analyst

Every Friday, The Future Laboratory team offers an end-of-week wrap-up of the topics, issues, ideas and virals we’re all talking about. This week, ...
Society : US Elections : The Power Of Precision Micro-Influencing
Stat: Rapid increase in e-waste raises need for circular solutions

News

Stat: Rapid increase in e-waste raises need for circular solutions

As AI computing demands surge, researchers warn of unprecedented e-waste levels that could equate to discarding more than 10bn iPhones each year by...
Technology : Sustainability : Society
Emteq Labs unveils emotion-sensing smart eyewear

News

Emteq Labs unveils emotion-sensing smart eyewear

Brighton-based Emteq Labs has introduced Sense, a wearable technology innovation that uses nine optical sensors embedded in lightweight glasses to ...
Technology : Health & Wellness : Design
El Departamento turns Barcelona’s historic building into cultural learning hub

News

El Departamento turns Barcelona’s historic building into cultural learning hub

Architecture studio El Departamento, led by Alberto Eltini and Marina Martín, has repurposed Barcelona’s Casa Degli Italiani, a Renaissance-era bui...
Youth : Architecture : Design
You have 2 free News articles remaining. Sign up to LS:N Global to get unlimited access to all articles.
BECOME A MEMBER
SIGN IN