Costa Rica – Invited to participate in a project for The Nature Conservancy, Yves Béhar, the founder of Fuseproject, has designed a package that celebrates the process of cacao production.
The Bribri women of Talamanca grow organic cacao plants, which are then formed by hand into ground patties of 100% cacao – everything you need to make a hot cacao drink.
Béhar created a basic packaging design, inspired by burlap sacks, celebrating the ceremonial experience of producing cacao, from storing to brewing. He also designed an elegant tool to grate the hardened patties and to stir the hot drink. It can then be hung on the rim of your mug after use.
For more on the innovative use of natural materials and the sense of wellbeing they offer, see our Primitivism design direction.