News 07.02.2023

Need to Know

Correct the Internet denounces the shadow banning of women athletes online, Reserve Bar opens shop for canned alcohol and US consumers seek value online.

Correct the Internet denounces the shadow banning of women athletes online

Correct the internet by DDB New Zealand

New Zealand – A new campaign created by the DDB Group is shedding light on the little known bias affecting women online and hopes to change that by prompting viewers to join them in correcting the internet.

To the question ‘Who has scored the most goals in international football?’, an internet search would say Cristiano Ronaldo, with a count of 118 international goals. Correct the Internet objects – it is in fact female player Christine Sinclair, with 190 goals. The campaign denounces the many similar inaccuracies, showing steep gender bias by shadowing the success of women athletes and putting the accomplishments of male sportsmen forward online.

‘Because the internet has learnt our bias, many of its search engine results are inconsistent, often favouring men, and change depending on who is searching,’ says Correct the Internet founding partner Rebecca Sowden. This is where Correct the Internet comes in. The ad refers viewers to an online tool they can use to report inconsistencies, encouraging small individual actions that could lead to a collective movement supporting the empowerment of women in sports and their representation in the media.

Strategic opportunity

Algorithmic and systemic biases are hard to reverse, but not impossible. Raising awareness and showing continuous commitment to disadvantaged communities is a good place to start, but providing the resources or tools to materialise your engagement is also crucial to achieve change

Get Stocked is dedicated to canned alcohol

US – Online alcohol retailer ReserveBar has launched Get Stocked, an e-retail space focused on selling canned alcohol. Get Stocked is designed to be a one-stop shop to purchase drinks for what ReserveBar calls ‘cooler occasions’, those times when it is inconvenient to drink from a glass – such as barbecues, trips to the beach and pool parties. Get Stocked will predominantly sell canned cocktails and canned craft ales.

For years, canned drinks were seen as a downmarket way to consume alcohol. In Tinned Tipples we observed the financial and environmental benefits to the lowly can. Founded in 2013, ReserveBar is an e-commerce leader in shipping premium and luxury spirits, wine and champagne from licensed liquor stores to consumers, and last year was awarded Retailer/Marketplace of the Year by Wine Enthusiast’s Annual Wine Star Awards. ‘Our launch is just the beginning,’ says Derek Correia, president of ReserveBar. ‘As we’re working on content, education and building a community supporting the discovery and trial of exciting new brands.’

Get Stocked, US

Strategic opportunity

Consumers are enthusiastic for new twists on old (or previously low-market) ideas, especially if these fulfil value, experience or sustainability needs.

Stat: Economic pressures motivate US consumers to shop online

Photography by Pixabay
Photography by Pixabay

US – Mirakl’s annual survey of the shopping habits of global consumers has revealed that economic pressures are making digital retail more appealing to US consumers. Some 71% of US shoppers say they expect to move more of their spending online in the next 12 months to find better value.

The research shows that convenience is the other key reason they are choosing digital over physical stores. Some 53% of US consumers say the products they need have been out of stock more frequently in stores in the past six months, and when a product they normally buy in-store is unavailable, 52% of US consumers try to find it online often or very often. If they are successful then 71% of consumers say they default to their online retailer when they need the same product again.

Mirakl’s survey reveals that although consumers are currently enthusiastic about digital shopping, they remain flexible in their attitudes to physical and digital retail depending on their needs. To track the trends gaining traction with consumers RSVP to our Retail Futures Event.

Strategic opportunity

Make your value readily apparent to consumers; many consumers are willing to seek out new brands, new marketplaces and do additional product research for perceived better value. They are willing to be enthusiastic about businesses that don’t make them work too hard.

Previous News Articles
The Trend: Luxury’s New Clubhouse Model

News

The Trend: Luxury’s New Clubhouse Model

Luxury brands are redefining exclusivity by creating immersive, product-free spaces designed to captivate their most valued clients.
Luxury : Retail : Fashion
The Big Idea: Luxury’s Food Strategy

News

The Big Idea: Luxury’s Food Strategy

From high fashion embracing gourmet trends to pantry staples becoming status symbols, brands are transforming eating into a luxury experience.
Luxury : Food & Drink : Fashion
The Campaign: Sofitel Hotels celebrates cultural encounters in Mexico City

News

The Campaign: Sofitel Hotels celebrates cultural encounters in Mexico City

Sofitel Hotels & Resorts is showcasing its commitment to cultural connectivity with a short new film entitled The Encounter.
Luxury : Travel & Hospitality : Society
The Viewpoint: South Africa’s Luxury Surge

News

The Viewpoint: South Africa’s Luxury Surge

In August 2024, LS:N Global sat down with Style Rotate brand director Georgina Bennett to explore the rise of South African luxury fashion, local d...
Luxury : Travel & Hospitality : Design
The Space: Dolce & Gabbana's pop-up at The Colony Hotel in Palm Beach

News

The Space: Dolce & Gabbana's pop-up at The Colony Hotel in Palm Beach

Serving animal prints and Mediterranean themes to the UHNWIs of Palm Beach, Florida, Italian brand Dolce & Gabbana has returned for a second, e...
Luxury : Travel & Hospitality : Fashion
Download the Future Forecast 2025 report

News

Download the Future Forecast 2025 report

Now that you know what shaped 2024, discover what’s on the horizon. Download our Future Forecast 2025 report comprising 50 new trends across 10 key...
Report
The Trend: Glow-Up Getaways

News

The Trend: Glow-Up Getaways

As global demographics shift, with one in six people projected to be aged 60 or older by 2030, affluent consumers are prioritising longevity and op...
Travel & Hospitality : Luxury : Health & Wellness
The Big Idea: TFWA Asia-Pacific 2024: Ritualising Beauty Retail

News

The Big Idea: TFWA Asia-Pacific 2024: Ritualising Beauty Retail

The Asia-Pacific region, a powerhouse of global travel retail sales, is reshaping beauty retail with a focus on rituals and personalisation.
Beauty : Health : Travel
The Campaign: Copenhagen introduces CopenPay to reward tourists for going green

News

The Campaign: Copenhagen introduces CopenPay to reward tourists for going green

Copenhagen’s tourism board has launched CopenPay, an initiative that rewards eco-friendly actions with unique experiences.
Travel : Hospitality
The Viewpoint: Luxury Travel’s New Arabian Era

News

The Viewpoint: Luxury Travel’s New Arabian Era

Red Sea Global (RSG), part of Saudi Arabia's Public Investment Fund, is pioneering a new era of regenerative luxury tourism, blending eco-sustainab...
Travel : Hospitality : Luxury
You have 2 free News articles remaining. Sign up to LS:N Global to get unlimited access to all articles.
BECOME A MEMBER
SIGN IN