News 28.06.2023

Need to Know

Catch up on the latest analysis on LS:N Global, Universal Standard’s inclusive-chic swimwear, and why China is leading duty-free sales in Asia-Pacific.

What’s new on LS:N Global in Q3?

Carolina Carballo for The Future Laboratory Carolina Carballo for The Future Laboratory

Global – The Future Laboratory continues to offer LS:N Global members new benefits and features to improve the usability of the platform, as well as market-leading insight, foresight and strategy.

For a more seamless experience, we’re introducing self-service memberships to anyone who would like to subscribe to the platform at the click of a button. Account holders can now also easily increase the number of team members who access the platform and can customise their business preferences according to sector, location and demographic.

Among the new reports and events launching this quarter and available to members are: our latest Beauty, Health and Wellness macrotrend, Longevity Lifestyles; our exclusive Innovation Debrief 2023 webinar on 18 July; and an upcoming Demographics hub featuring interviews, trends and research dedicated to each demographic group, from Gen Alpha to Baby Boomers.

Don’t forget, members are eligible for a £100 discount on this year’s Trend Briefing 2024 event. Join us on 19 October as we explore the overarching trends for 2024 and beyond, setting our focus on the emotional, behavioural and spatial uses of the future home.

Strategic opportunity

Download our latest What’s New on LS:N Global PDF to discover the new benefits, features and exclusive research available to members of LS:N Global

Universal Standard launches truly inclusive swimwear

Universal Standard, US Universal Standard, US
Universal Standard, US Universal Standard, US

US – Universal Standard, a clothing brand best known for the most inclusive sizing in the market, has responded to consumer requests for a swimsuit range with a new collection to fit everyone from size 00 to 40. The new line comprises eight swimsuits, priced between £69 ($88, €80) and £195 ($248, €226).

The brand took its time researching and developing designs that not only look good but have practical applications when both dry and wet. It conducted extensive customer focus groups and relied on its proprietary design process that goes beyond the standard industry practice of grading. Instead, it adjusted the cut and design across a range of sizes. Most businesses in the industry don’t make this effort for larger sizing. They design clothes to fit a US size 6 fit model and then proportionally increase every measurement, often distorting the shapes of garments, with ill-fitting results.

In Adaptive Fashion Market we assessed how fashion brands are tackling the sector’s ableist design history and representation issues. Universal Standard’s innovative swimwear line shows how thoughtful design can move the industry closer to an inclusive future.

Strategic opportunity

Brands can pioneer truly inclusive design by investing in extensive research, customer feedback and innovative design processes. Challenging industry norms that offer genuine, diverse solutions will be rewarded with customer loyalty

Mercedes-Benz to integrate ChatGPT into in-car voice assistant

US – Mercedes-Benz has announced its collaboration with Microsoft's Azure OpenAI Service to incorporate the language model ChatGPT into its in-car voice assistant. Supercharging the existing Hey Mercedes voice assistant, this update allows some 900,000 Mercedes drivers in the US to opt into a three-month beta programme.

Through ChatGPT, drivers will move away from pre-programmed commands like 'volume up' and engage in natural conversations, including follow-up questions. The company says the update will push drivers to keep their hands on the wheel and their eyes on the road while benefiting from a safe and distraction-free interaction. Conversations will be stored in the Mercedes-Benz Intelligent Cloud, anonymised, and analysed for training and data purposes.

In a press release, Mercedes also said it is exploring ChatGPT plugins to enable tasks like making restaurant reservations or booking movie tickets through a simple in-car prompt.

In Autonomous Vehicles: Moonshot or Reality? we discuss the viability of personal robot chauffeurs – but a robot valet supercharged by AI and facilitating only parts of the driving experience will soon be a reality.

Mercedes-Benz and Microsoft Azure OpenAI Service, Germany

Strategic opportunity

Players in the hospitality and entertainment industry should consider how to update their current booking system – are you reactive enough to collect orders generated by a smart car’s voice assistant?

Stat: The majority of Asia-Pacific’s duty-free sales will be in China by 2027

Penhaligon’s, China Duty Free Group Penhaligon’s, China Duty Free Group

China – A new report from Euromonitor International predicts that China will account for 87% of domestic duty-free sales in the Asia-Pacific (APAC) region by 2027. The global duty-free market is set to be worth £132bn ($168bn, €155bn) by 2027, with APAC generating nearly half of this at £64bn ($81bn, €74bn).

Australia, South Korea and India top the list of the highest-spending destinations per arrival when it comes to inbound duty-free shopping, but Chinese consumers have a far greater propensity to seek out luxury brands and ultimately spend more in duty-free shops.

In China, in addition to Hainan, an island province where Chinese nationals could go on duty-free shopping sprees while international travel was banned during Covid-19, cities such as Shanghai, Guangdong and Guangzhou are home to a rising number of duty-free outlets. ‘Many Chinese visitors opt for domestic shopping destinations rather than global hubs such as Paris, London and New York,’ Prudence Lai, senior analyst at Euromonitor International, told Jing Daily.

In State of Luxury: Post-lockdown China, we previously highlighted how high-net-worth consumers now demand local alternatives dedicated to luxury shopping. But Chinese shoppers should remain the predominant target customers for retailers as they resume overseas trips – as explained in our report on the TFWA Asia Pacific Exhibition and Conference 2023.

Strategic opportunity

Chinese luxury clients’ expectations for customer experience and retail service are high, regardless of whether they are buying in China, in a duty-free outlet or internationally when travelling. Luxury brands should deliver excellent online and offline experiences seamlessly to stay relevant. For instance, do your CRM tools work effectively across borders?

Previous News Articles
SXSW 2025: Reclaiming social connection with Mozi

News

SXSW 2025: Reclaiming social connection with Mozi

Storyteller Baratunde Thurston led a conversation with Molly DeWolf Swenson and Ev Williams, co-founders of Mozi, exploring the evolution of social...
Design : Technology : Media
FKAHaeckels pilots Pay What You Feel pricing model

News

FKAHaeckels pilots Pay What You Feel pricing model

British skincare brand formerly known as Haeckels (FKAHaeckels) has introduced a Pay What You Feel initiative, allowing customers to choose from fo...
Beauty : Retail : Society
Stat: English trip-hop collective sets a new standard for sustainable gigs

News

Stat: English trip-hop collective sets a new standard for sustainable gigs

English trip-hop collective Massive Attack has broken a world record for the lowest-emissions live music event.
Pop-culture & Media : Sustainability : Travel & Hospitality
SXSW 2025: Manifesting a better future for all

News

SXSW 2025: Manifesting a better future for all

SXSW is a festival of future-thinking, but how can we truly anticipate what’s next? In a thought-provoking session, Rohit Bhargava, bestselling aut...
Design : Technology : Society
Netflix opens new restaurant residency in Las Vegas

News

Netflix opens new restaurant residency in Las Vegas

Netflix is expanding its entertainment empire into immersive dining with Netflix Bites Vegas, a year-long residency at MGM Grand in Las Vegas.
Food & Drink : Pop-culture & Media : Retail
Stat: Tennis participation surges in the US

News

Stat: Tennis participation surges in the US

Tennis participation in the US has hit a record high for the fifth consecutive year, with 25.7m individuals picking up a racket in 2024 – an 8% inc...
Sports & Leisure : Society : Health & Wellness
SXSW 2025: MIT’s vision for the next era of innovation

News

SXSW 2025: MIT’s vision for the next era of innovation

SXSW has evolved from a music and film festival into a global stage for technology and media innovation. With that transformation, it’s only fittin...
Design : Technology : Climate Change
1X unveils soft-touch humanoid robot Neo Gamma for home chores

News

1X unveils soft-touch humanoid robot Neo Gamma for home chores

Norwegian robotics firm 1X has unveiled Neo Gamma, a humanoid robot designed for home use, wrapped in beige knitwear to blend seamlessly into livin...
Design : Technology : Society
Stat: Supermarkets are bringing luxury dining into the home

News

Stat: Supermarkets are bringing luxury dining into the home

As rising costs force high-end restaurants to close, including Le Gavroche and Pollen Street Social in London, British consumers are turning to sup...
Retail : Food & Drink : Finance
ITB Berlin 2025: Digital wallets and India’s rapid outbound tourism growth

News

ITB Berlin 2025: Digital wallets and India’s rapid outbound tourism growth

Digital identities and India’s rapid outbound tourism growth are hot topics for ITB Berlin 2025.
Travel & Hospitality : Global Events : Digital Identity
You have 2 free News articles remaining. Sign up to LS:N Global to get unlimited access to all articles.
BECOME A MEMBER
SIGN IN