LSN : News : Lush debuts cold water soother Epsom salt cube for post-marathon recovery

Nothing unveils new earbuds with ChatGPT Integration

Nothing Ear (a), UK

UK – ChatGPT is coming to Nothing’s wireless earbuds with the launch of Nothing Ear and Nothing Ear (a), a pioneering pair of wearable AI devices. The product marks a significant shift in audio innovation, offering users the chance to converse with their Nothing devices effortlessly.

The integration allows users to access instant knowledge by speaking directly to ChatGPT. The devices have noise cancellation technology and a longer battery life, allowing for continued use over 40.5 hours. This innovation aims to simplify and enhance the user experience across Nothing’s ecosystem, from its earbuds to its smartphones.

CEO and co-founder Carl Pei emphasised the company's commitment to user feedback, stating, ‘By integrating ChatGPT with Nothing earbuds and OS, we’ve taken our first steps towards change.’ With pre-orders starting on April 18 and availability on April 22, Nothing’s latest audio offerings are set to revolutionise the way consumers interact with their devices.

For more insights on the latest developments and devices within the AI sector, head to our Artificial Intelligence topic.

Strategic opportunity

Consider how to research and develop new ways to integrate AI capabilities into existing or upcoming product lines, enabling smoother user-device interactions and full interoperability between devices and generative AI

Lush debuts cold water soother Epsom salt cube for post-marathon recovery

UK – Fresh handmade cosmetics company Lush is extending a soothing hand to participants inthe 2024 London Marathon, offering them a much-needed remedy for post-race fatigue. Aiming to aid recovery after the gruelling 26.2-mile run, Lush is providing a complimentary Cold Water Soother Epsom salt cube and a Wiccy Magic Muscles solid massage oil bar to eligible marathon completers.

The Wiccy Magic Muscles solid massage oil bar offers a packaging-free alternative to traditional massage oils, and is designed to alleviate muscle tension. Launching officially on World Bath Bomb Day on 27 April, Lush's innovative Cold Water Soother Epsom salt cube is infused with 20% Epsom salts and tailored to provide relief in cold water, complementing the benefits of post-run recovery techniques.

Helen Ambrosen, Lush co-founder and inventor of the Cold Water Soother, found inspiration for the new product in wild bathing. ‘Those lucky enough to live near the sea or a river can take cold water dips as often as they like, but if you don’t have that nearby, a bath with a Cold Water Soother bath bomb means you can enjoy the effect and the relaxation in your own bathroom,’ she said.

In our analysis of the Wild Swimming Market, we predicted that brands would tap into the practice’s rising popularity to make it more approachable – from health and wellness advice to product innovations.

LUSH Cold Water Soother Epsom Salt Cube, UK

Strategic opportunity

Consider jumping on seasonal trends, such as marathons and competitions, by offering limited-edition products – or market your existing offer as a must-have to coincide with these events

Alpine Bio reinvents dairy industry with animal-free cheese innovation

Alpine Bio, US

US – Alpine Bio, formerly known as Nobell Foods, has undergone a rebranding as it ramps up efforts to produce animal-free cheese using soy-derived casein proteins. With a recent patent secured for dairy proteins, the San Francisco-based startup, now operating under the Alpine Bio division, expands its protein range to 15 varieties, cultivated through molecular farming in various plant species.

The company’s milestone 10th patent in the US enhances its intellectual property portfolio, reinforcing its commitment to innovation. ‘This milestone not only reflects our strides in science-backed technology, but also brings us closer to delivering a sustainable and delicious product to market,’ said founder and CEO Magi Richani.

Backed by over £79.94m ($100m, €93.33m) in investments, including support from prominent figures like Bill Gates and Robert Downey Jr, Alpine Bio aims to commercialise its animal-free cheese by leveraging genetically engineered soybeans to produce casein protein. The latter is pivotal in dairy products for its emulsifying properties, and is crucial for replicating the texture and taste of conventional cheese.

The company’s upcoming mozzarella, slated for internal tastings this year and public release in 2025, represents a pivotal step in its mission to revolutionise the dairy industry with innovative plant-based solutions, a trend we have been tracking since 2022 in our Adaptive Appetites macrotrend report.

Strategic opportunity

Alpine Bio’s choice to rebrand as an environmentally positive product for all, as opposed to a vegan or vegetarian alternative to cheese, expands the possibilities for its products to reach all kinds of consumers

Stat: Climate change causes a health hazard for workers globally

Photography by Ron Lach

Global – As the climate emergency escalates, the labour organisation of the United Nations studied its impact on the global workforce. Findings warn about the potential human cost of climate change, which is inducing cancer, cardiovascular disease, respiratory troubles and mental health issues.

In the newly published report, the International Labour Organization (ILO) estimated that over 2.4bn workers, accounting for more than 70% of the global workforce, risk facing excessive heat as part of their jobs at a given time in their career – up from 65% in 2000. The ILO also shed light on other climate-related heath hazards for workers, namely exposure to sunlight, worsening air pollution, pesticides and more.

‘It’s clear that climate change is already creating significant additional health hazards for workers,’ said Manal Azzi, the organisation’s team lead on occupational safety and health. ‘It is essential that we heed these warnings.’ In the report, the ILO also advocates for governments to collaborate with businesses to adjust legislation and better cope with these mounting health risks.

Head to our Sustainability topic for planet-positive solutions and strategic actions you can take today.

Strategic opportunity

Considering the planetary cost of your activity is a great starting point, but are you also actively trying to mitigate climate-related risks workers across your entire supply chain are facing?