LSN : News : Stat: Gen Z reject social media’s overconsumption trap

Humanoid AI factory robot evolves with common sense and self-correction

Figure 02, US

US – The humanoid AI robot known from Figure has undergone a significant evolution from Figure 01, emerging as the newly enhanced Figure 02. Building on its predecessor’s capabilities, Figure 02 introduces advanced features designed to revolutionise factory work. Just ten months after the launch of Figure 01, the updated model not only assists with tasks but also interacts with human colleagues and self-corrects its actions.

One of the standout features of Figure 02 is its ability to engage in conversation. Equipped with speech-to-speech software and advanced AI models developed in collaboration with OpenAI, the robot can chat with workers through embedded microphones and speakers. This conversational ability is complemented by its visual language model, which enables the robot to understand and process visual and textual information using its six RGB cameras.

Figure 02’s self-correcting learned behaviour marks a leap forward in AI technology. The robot can recognise its own errors, learn from them, and adjust its actions accordingly. Tested at a BMW manufacturing plant, Figure 02 has begun to gather data and undergo further training. These developments hint at the potential of robots becoming an integral part of tech-led Work State Futures.

Strategic opportunity

In addition to manufacturing, how can robotic assistants be used to streamline workflows, thereby freeing up your workforce to engage in higher-value activities such as education, training or upskilling?

Sorry Nonna re-imagines pasta sauce with a nostalgia-driven twist

Sorry Nonna, Australia

Australia – Sorry Nonna is shaking up the pasta sauce aisle with a cheeky approach that challenges traditional flavours while paying homage to the past. With a nod to the timeless wisdom of grandmothers globally, the brand acknowledges the value of tradition without being afraid to break the rules.

Sorry Nonna moves beyond the uninspired sauces that have dominated shelves for decades. Instead of sticking to the expected aesthetics, the brand has stolen one of Nonna’s pasta sauce recipes and spiced it up, pushing the flavour boundaries by incorporating global ingredients and a touch of liquor.

Its Gochujang Arrabbiata is a bold fusion, and with a zesty flavour launching later this summer, the brand is set to redefine what pasta sauce can be, and it couldn’t have said it any other way: ‘Sorry Nonna. It’s just better.’

In our macrotrend report Functional Feasting, we discuss the The New Novelty-Nostalgia Equation where old classics are being re-imagned through innovative and fresh branding.

Strategic opportunity

Explore ways to refresh and modernise your traditional products by infusing them with contemporary flavours, playful branding and eye-catching packaging while still retaining the original appeal. This can attract a new generation of customers who appreciate tradition but seek novelty

Japanese Starbucks store to be powered by sweet potatoes

Starbucks

Japan – Starbucks is partnering with Kirishima Shuzo Brewery to develop an eco-friendly Starbucks complex in Miyakonojo City, powered by sweet potatoes.

The concept is a nod to the region’s famed shochu production, a Japanese distilled beverage made from sweet potatoes.

The facility will utilise biogas and electricity generated from shochu lees (a byproduct of the distillation process) and potato scraps, making it the only Starbucks in the world run by sweet potato power. The site will also incorporate thermal discharge from the distillation process for winter heating and use food waste as fertiliser for coffee crops to further enhance its sustainability credentials.

Set against the scenic backdrop of Mount Kirishima and Okimizu River, the complex will feature a Starbucks drive-through and a Kirishima Shuzo store. A botanical garden will be visible from both venues, creating a feeling of being close to nature. Construction begins in autumn, with an opening slated for spring 2026.

For more inspiration on ways to respond creatively and effectively to the unfolding global emergency, check out our Sustainability topic.

Strategic opportunity

Collaborate with local businesses to repurpose waste and by-products into green energy, transforming facilities into innovative eco-hubs that resonate with sustainability-minded consumers

Stat: Gen Z reject social media’s overconsumption trap

Photography by Liza Summer

US – In an era when social media dominates people’s habits, a new trend is emerging among Gen Z and Millennials who are increasingly wary of the overconsumption driven by online influencers. A recent survey by The Harris Poll, conducted on behalf of Credit Karma, reveals that young people are becoming ‘de-influenced’ – resisting the pressure to purchase items advertised on social media.

The survey highlights that nearly 40% of Americans have bought products through social media in the past year, with 23% of these purchases resulting in more than £785 ($1,000, €916) on credit. Despite this, a significant shift is occurring: 69% of all respondents and a striking 88% of Gen Z report being de-influenced, choosing not to buy products they’ve seen advertised online.

The primary reason behind this change is a growing distrust of social media influencers, with 32% of all respondents expressing scepticism. For Gen Z, the leading cause of de-influence is a concern about unhealthy levels of consumption fuelled by social media promotions, a sentiment that aligns with their eco-conscious values, as revealed in The Overconsumption Mindset.

Strategic opportunity

As influencer fatigue grows, consider partnering with content creators from non-fashion sectors, such as academia or business, to lend your brand credibility