News 18.09.2024

Need to Know

Cutting through the chaos and overwhelming nature of fashion month, we distil the key insights from London Fashion Week.

Tolu Coker celebrates heritage, paying tribute to her mother

UK – British-Nigerian designer Tolu Coker’s spring/summer 2025 collection is a heartfelt tribute to her mother, Olapeju, and the vibrant style of British working-class families in the late 1960s and 1970s. Coker revisits family photographs from that era, drawing inspiration from her mother’s resourceful approach to fashion, which included shopping at car boot sales and in charity shops. This sustainable mindset continues to influence Coker, who incorporates upcycled and recycled materials into her work.

The collection highlights bold, pleated miniskirts and tailored dresses in eye-catching yellows and lime greens, with graphic prints reminiscent of 1970s wallpaper. Coker also collaborated with milliner Virna Pasquinelli to create Audrey Hepburn-inspired hats in a nod to her mother’s fondness for classic headwear.

Coker’s personal narrative extends beyond fashion. Her father’s photographs of their North Kensington community serve as a backdrop for exploring the role of women from the African diaspora in shaping their neighbourhoods. At a time of rising political and racial tensions, Coker sees her collection as a way to honour these untold stories, creating a link between the past and present.

Strategic opportunity

Celebrate heritage and community by incorporating personal narratives into your brand, fostering deeper connections and authenticity in an increasingly divided world

Chopova Lowena’s gothic dollhouse unveils whimsical rebellion for spring/summer 2025

Chopova Lowena spring/summer 2025 Chopova Lowena spring/summer 2025

UK – For spring/summer 2025, British avant garde label Chopova Lowena transformed the basement of Shoreditch Town Hall into a gothic, rebellious dollhouse. The British design duo, Emma Chopova and Laura Lowena-Irons, are known for their mix of folklore, sport and a punk aesthetic. This season, they drew inspiration from iconic American figures such as witches, fairies and Calamity Jane, interspersed with rhythmic gymnastics and 1980s Olympians.

The show opened to the thumping beats of Die MF Die by Dope, setting a rebellious tone. Models stomped down the runway in black and white looks, some adorned with metallic butterfly pins, others with voluminous panelling. Key pieces included sheer bodysuits with exaggerated shoulder pads, baby doll dresses with tulle attachments and heavily adorned skirts with three-dimensional animal motifs.

Chopova Lowena’s accessories stood out, featuring an ASICS collaboration with floral embellishments and metal spheres. The brand’s signature leather bags, humorously carrying bottles of Hellmann’s mayonnaise, hinted at a quirky new partnership. This spring/summer 2025 collection, dubbed Chuckaboo, paid homage to friendship with coordinated outfits that emphasised youthful defiance and playful rebellion.

Strategic opportunity

Embrace unconventional collaborations and nostalgic references to create disruptive, memorable brand experiences that tap into youth culture and foster a sense of rebellion and playful defiance

Paolo Carzana transforms Hackney garden into a fashion sanctuary

Paolo Carzana spring/summer 2025 collection. Photo by Vogue UK, London Fashion Week Paolo Carzana spring/summer 2025 collection. Photo by Vogue UK, London Fashion Week

UK – Paolo Carzana’s spring/summer 2025 collection, How to Attract Mosquitoes, stood out from the usual spectacle of London Fashion Week by offering a deeply personal and intimate experience. The designer opened his Hackney garden, a sanctuary he shares with his neighbours, to showcase his latest collection, eschewing the grandeur of venues like the British Museum or Emirates Stadium. ‘I wanted to create something away from the peacocking and smoke and mirrors of fashion week,’ explained Carzana.

The show’s narrative was a reflection on vanity and self-obsession, as it opened with the story of Narcissus – highlighting Carzana’s critique of today’s self-centred culture. Layers of raw, organic silk organza and bamboo jersey, naturally dyed in earthy tones, flowed through the collection, adorned with hand-painted daffodil prints.

Carzana’s journey has been supported by programmes such as Sarabande and the Paul Smith Foundation, but his vision remains unapologetically independent. Despite Hollywood big-shots Zendaya and Michaela Coel donning his creations, Carzana is determined to remain true to his raw aesthetic, proving fashion can be both beautiful and rebellious.

Strategic opportunity

Brands can embrace hyper-locality and intimate experiences by shunning traditional fashion week formats, creating deeper emotional connections and standing out in an oversaturated industry

Standing Ground presents a sculptural masterclass at LFW

Standing Ground spring/summer 2025 collection Standing Ground spring/summer 2025 collection

UK – Fresh from winning the inaugural LVMH Savoir-Faire Prize, Michael Stewart’s Standing Ground spring/summer 2025 collection captivated the London Fashion Week audience with its extraordinary craftsmanship. Marking his first independent slot on the London schedule following his Fashion East tenure, Stewart presented 22 cohesive, made-to-order looks that blurred the lines between futurism and elegance.

Known for his extraterrestrial-like beading and ribbing, Stewart’s spring/summer 2025 collection featured these signature details alongside luxurious materials such as crushed velvet and leather. Sculptural evening wear took centre stage, with cowled hoods, armour-like chest pieces and intricate draping, elevating traditional silhouettes to an avant-garde status.

Hidden beading within jersey layers added dimension to sleek designs, while semi-sheer silks lent an air of sensuality to the collection’s more understated pieces. Stewart also introduced leather for the first time, crafting garments with ridged textures that offered a futuristic take on classic luxury.

With the accolades of LVMH behind him and his impeccable eye for detail, Stewart’s Standing Ground has solidified itself as a brand to watch closely in the high fashion landscape.

Strategic opportunity

Standing Ground demonstrates how craftsmanship and made-to-order collections can position brands as luxury leaders, emphasising quality and exclusivity over seasonal, mass-produced fashion cycles

Previous News Articles
Pepsi uses AI to let diners customise dishes in São Paulo

News

Pepsi uses AI to let diners customise dishes in São Paulo

Pepsi is inviting diners to co-create bold new dishes with its AI-powered campaign Your Bites, Your Rights.
Drink : Food : Technology
Birth of womb transplant baby marks a milestone in fertility innovation

News

Birth of womb transplant baby marks a milestone in fertility innovation

The first British baby born to a mother with a transplanted womb has been safely delivered.
Technology : Health : Society
Stat: AI boom set to double data centre energy use by 2030

News

Stat: AI boom set to double data centre energy use by 2030

Data centres are on track to consume 945 terawatt-hours of electricity by 2030, more than double their 2024 usage and equivalent to Japan’s current...
Technology : Sustainability : AI
Cécred champions hair as a cultural memory in first campaign

News

Cécred champions hair as a cultural memory in first campaign

Beyoncé’s haircare brand Cécred has launched its debut campaign, A Deeper Understanding of Hair, created in partnership with Wieden+Kennedy.
Beauty : Advertising : Pop Culture & Media
YouTube introduces Watch With feature at Coachella 2025

News

YouTube introduces Watch With feature at Coachella 2025

YouTube is re-imagining its Coachella 2025 festival live-stream with a new Watch With feature.
Technology : Media : Pop Culture
Stat: Curation and vintage resale influence audiences to shop circular fashion

News

Stat: Curation and vintage resale influence audiences to shop circular fashion

New data from luxury resale platform The RealReal reveals a growing appetite for second-hand fashion that blends environmental intent with elevated...
Fashion : Sustainability : Retail
Saintly rebrands toilet hygiene with Renaissance-inspired identity

News

Saintly rebrands toilet hygiene with Renaissance-inspired identity

Toilet care brand Saintly is taking a bold step into taboo-breaking territory with a Renaissance-inspired rebrand that upgrades the humble flushabl...
Design : Branding : Advertising
India’s coffee rave scene brews a new way to socialise

News

India’s coffee rave scene brews a new way to socialise

A new kind of party is percolating across India as Gen Z embraces caffeine over cocktails, as reported by Elle India.
Drink : Hospitality : Food
Stat: K-pop remains South Korea’s top cultural export

News

Stat: K-pop remains South Korea’s top cultural export

K-pop continues to lead perceptions of South Korea according to the 2025 Global Hallyu Survey.
Pop Culture : Media : South Korea
Target taps Kate Spade New York for affordable capsule collection

News

Target taps Kate Spade New York for affordable capsule collection

Target is teaming up with Kate Spade New York for a limited-edition collection launching on 12 April 2025.
Fashion : Retail : Target
You have 2 free News articles remaining. Sign up to LS:N Global to get unlimited access to all articles.
BECOME A MEMBER
SIGN IN