Kling of fashion: Blogger turns to design

Stockholm – Swedish fashion blogger Elin Kling has designed a collection for clothes retailer H&M.

The line, available in Sweden, includes nine items of clothing and two accessories. ‘Less is more,’ according to Kling, who also describes the range as modern, light and minimalistic with bohemian influences. ‘The details are well considered and discreet, such as the uneven hem on the washed leather jacket, the hidden chain at the neckline on one of the dresses, and the raw edge on the wide pants,’ Kling writes in her blog.

For more on how bloggers are influencing the world of fashion, read our Insight News article.