Made for walking: Louis Vuitton hits Chinese streets

In a bid to enhance luxury shoppers’ city experience and reinforce its travel heritage, Louis Vuitton has teamed up with audio tour guide company Soundwalk to produce a series of mp3 guides to selected Chinese cities. The guides are narrated by renowned Chinese movie stars such as Gong Li and Joan Chen, and provide consumers with walking instructions accompanied by stories of interest about passing locations. Walking tours eradicate the need for a guidebook, and let tourists wander at their own pace whilst taking more away from a city trip experience.