Three’s a charm: Fantasy redesign explores origins of fashion

Sittard, The Netherlands – Fashion boutique Labels has received a dramatic overhaul, thanks to Maurice Mentjens Design. The new space is divided into three distinct areas, each conveying a different feel. A ‘wooded’ area decorated with stark steel trees looks to the Garden of Eden for inspiration; a stark white space calls on purity and innocence; and a darkened third space conjures up a sense of mythology and a lost paradise. The themes are common to Mentjens’s work, which often embraces a feel for myth and the mystical. For Labels, Mentjens aimed to recreate a sense of the origins of fashion – ‘the mother of all the arts’.

Read our report on Dreamtelligence, in which we explore how fantasy, play and technology are combining to create products that are as fantastic as they are revolutionary and unexpected.