Fragrant feeling: Burberry in tune with UK band

London– UK fashion house Burberry has partnered with indy band The Feeling to commission and release a single called Rose Unplugged at Abbey Road for Burberry.

The band is linked to Burberry’s fragrance line Burberry Body, and the track will be used in the advertising for the scents.

This is an example of a brand moving beyond product placement to become involved with the content itself. For more about how content and commerce are merging read our Future Media Landscapes macro trend.