Just the job: Starbucks helps US back to work

US – Coffee chain Starbucks has joined forces with small business funding organisation Opportunity Finance Network (OFN) to launch an initiative called Let’s Create Jobs for USA.

The scheme is designed to stimulate the US jobs market by helping OFN fund small businesses. Starbucks customers can donate online to OFN or when visiting any Starbucks outlet. With every $5 donated, donors receive a wristband in recognition of their contribution.

This drive to benefit small businesses and tackle unemployment in the US is a great example of a We-Commerce initiative.