Festivi-tree: Heineken spreads Christmas message

Singapore – Lager brand Heineken has created a Christmas tree installation made out of LCD screens, called the Social Tree, which allows people to broadcast festive messages.

Through a Facebook app, people can create greetings that use music, moving imagery and animations. Their messages will then be shown on the 11-metre tall structure.

The installation comes after the beer brand signed a global partnership with Facebook. LS:N Global recently reported on car manufacturer Toyota’s real-time advertising mural.