Ring of truth: Barclays plays community card

US – A new low-rate credit card from Barclays bank, Barclaycard Ring, is giving customers a more community-friendly way of using a credit card and communicating with their bank.

The service uses social media and peer-to-peer collaboration to provide financial education to customers. Community members blog, share and vote on topics concerning customer service and product features.

This is an example of a brand challenging the customer-producer relationship in a similar way to that described by Alan Moore. For another example of community commerce in action, read our Giffgaff Innovate feature.