US – Sportswear brand Nike has released a lightweight running shoe, Flyknit, that is made from a single thread of synthetic yarn woven together by a knitting machine.
The new production process will cut labour costs and production times, and will make it easier for Nike to offer bespoke designs. The process may also reduce the need for cheap labour in emerging economies, as the design uses no pieces that need to be assembled by hand.
The design will enable the company to be more eco-friendly, as the trainers will not need to be transported to western markets after being produced in Asia. For another stand-out example of a shoe brand cutting environmental and production costs through design, read our Clever Little Bag Innovate feature.