Easy as ABC: App introduces kids to email

International – A new app aims to make writing and sending emails safe and easy for children aged four and upwards.

Maily, described on the website as ‘Your Kids’ First Email’, works like any other email hosting service, except that the user interface has been designed specifically for young children.

‘We wanted an interface that was intuitive, easy to use and well designed,’ Maily co-founder Tom Galle tells LS:N Global. ‘Maily provides all the tools kids are familiar with in the physical world and translates them digitally.’

Rather than type, children compose messages using digital pencils, brushes, stickers and background images. Using an iPad camera, children can also take photographs of themselves and attach them to their message.

Parents are given full control of the account and can choose who their child exchanges messages with, so there is no need to worry about who the child is talking to.

This is a great way to help young children engage with technology and learn how to communicate digitally. For more ideas on how your brand can connect with young consumers, read our Generation D tribe.