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Stat: WhatsApp usage outstrips Facebook
Consumers are spending considerably more time in WhatsApp than in Facebook, according to data from Apptopia.
Technology
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Social
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Culture
Big Ideas
Fernando Desouches breaks down the new macho
Fernando Desouches, managing director of New Macho at BBD Perfect Storm, explains why brands need to help men regain the ‘power’ to be self-defining.
Branding
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Marketing
:
New Masculinity
Viewpoints
David Willans: Brand purpose
It must be rooted in genuine commitment throughout the business, explains the director of OgilvyEarth.
Brandstanding
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Corporate Culture
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Ogilvy
Big Ideas
CES: Parrot creates a buzz with new MiniDrone
CES 2014: Parrot creates a buzz with new MiniDrone.
CES
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Parrot
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MiniDrone
News
Body talk: Puma ad creates dance vocabulary
London – Puma’s latest promotion campaign for its Sync fragrance promises consumers a ‘new messaging platform’ based on translating words into...
Youth
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Dance
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Puma
Big Ideas
Facebook branches out with professional apps
Facebook branches out with professional apps
Facebook
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Social
Viewpoints
Alex Gordon : Brand semiotics
Sign Salad director Alex Gordon talks brand semiotics.
Brand Semiotics
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Alex Gordon
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Branding
News
Mobile health: Online videos fit for purpose
Mobile health: Online videos fit for purpose
Iphone
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Alcobendas
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Public Health
Big Ideas
Beauty brands opt for a natural progression
Beauty brands opt for a natural progression
Natural
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Organic
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Cosmetics
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Smell-a-vision: Group creates scents of youth
Smell-a-vision: Group creates scents of youth
New York
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Scent
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Smell
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The art of noise: Canon paints the sound red
The art of noise: Canon paints the sound red
Canon
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Pixma
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Dentsu
News
Magic touch: New digital book concept brings children's books to life
Magic touch: New digital book concept brings children’s books to life
Interactive
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Children's Book
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Digital Book
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Pop-up potential: an idea store for the community
Pop-up potential: an idea store for the community
Advertising
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Brixton
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American Express
News
Gift aid: E-tailer offers card service for £1
Gift aid: E-tailer offers card service for £1
Present Joys
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Publishing
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Greeting Card
News
Sparkling tea wine delivers ready-to-drink relaxation
With a growing number of consumers seeking healthier drinks options, brewer AB InBev is launching a low-alcohol, sparkling tea wine for Chinese con...
Food
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Drink
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Design
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CALM beers ease men’s mental health conversations
With some men finding it difficult to talk openly about mental health, suicide prevention charity Campaign Against Living Miserably (CALM) is partn...
Food
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Drink
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Health And Wellness
News
Period underwear gets an inclusive update
To ensure period inclusivity for everyone who menstruates, absorbent underwear brand Pantys has launched its first transgender and non-binary colle...
Health & Wellness
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Retail
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Society
News
A new era for The Future Laboratory
Our CEO announces an evolution of our strategic foresight offering, alongside a new website
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Foresight
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The Future Laboratory offers professional courses on future forecasting
London – On 4 September The Future Laboratory will launch the Consumer Foresight and Future Trends Programme.
Culture
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Technology
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Branding
Big Ideas
SXSW Interactive 2016: Emoji linguistics
Austin – Emojis are not a new language, but serve as a visual supplement to the written word, according to linguist Gretchen McCulloch.
Swiftkey
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Emojis
:
Visual Language
Big Ideas
Viral adverts
We all know that a well-executed viral campaign can be crucial for brand exposure, but what happens when the dust settles? A new study from global ...
Global Market Research
:
Viral Ads
:
Budweiser
Big Ideas
Nokia introduces taxis by touch to Taiwan
Nokia introduces taxis by touch to Taiwan
Mobiles
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Taxi
:
Nokia
News
Plugged in: Sitting on a connected revolution
Plugged in: Sitting on a connected revolution
Internet
:
USB Port
:
Segment Seating System
Big Ideas
Social networking site for children launched
Social networking site for children launched
Social Networking
:
Facebook
:
Togetherville
Big Ideas
Smartphones ease the stress of finding parking spaces
Smartphones ease the stress of finding parking spaces
Parking
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Streeline Networks
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Apps
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