LS:N Global

News

Democratic branding: Netherlands makeover reaches out to the public for ideas

Democratised Branding : Netherlands : Paint The World Orange

News

Sorry Nonna re-imagines pasta sauce with a nostalgia-driven twist

Sorry Nonna is shaking up the pasta sauce aisle with a cheeky approach that challenges traditional flavours while paying homage to the past.

Design : Food & Drink : Nostalgia

News

Tesco’s bold play with new logo-free campaign

Tesco’s latest Icons outdoor campaign replaces the British supermarket’s logo with food photography.

Design : Marketing : Advertising

News

Elixir gives craft coffee a futuristic twist

Creative studio Futura has created branding inspired by the coffee creation process.

Drinks : Coffee : Branding

News

Perceptions of innovation are changing

Eight brands that were thought of as top innovators last year are now deemed by consumers to be inactive, according to the 2019 Most Innovative Tec...

Technology : Branding : Innovation

News

A futuristic brand identity for a Greek pharmacy

Placebo is a modern pharmacy that has recently undergone a sci-fi-inspired rebranding by the agency Luminous Design Group.

Health : Wellness : Branding

Design Directions

All About Tea

Tea has an image problem. Traditional tea brands can be too fusty. Contemporary tea brands are too green. How you can create a fresh identity for t...

Branding : Proper Tea : All About Tea

Viewpoints

What will Amazon’s HQ2 mean for future cities?

Why a future with branded cities could offer an opportunity for civic action.

Amazon : Branding : Future Cities

Viewpoints

We’re living in the age of the Meme Brand

Welcome to kamikaze capitalism, where business rules are inverted, creative destruction becomes destructive creation and brands compete to stand fo...

Branding : Advertising : Gen Z

Micro Trends

Safe Hate Spaces

Showing off their most embarrassing petty grievances, a new wave of content creators are building safe havens to normalise and connect over the act...

Content Creator : Youth Culture : Dark Humour

Viewpoints

Transforming cult food brands for global audiences

It’s no longer enough for food brands to have great tasting products. Now, they must build a personality that connects with audiences – anywhere in...

Food : Branding : Restaurants

News

Stat: Brand disloyalty is growing

When it comes to brand loyalty, consumers are proving to be increasingly fickle. New data from Nielsen shows that only 8% of consumers are committe...

Branding : Loyalty : Retail

News

Carlsberg UK gets honest about its beer

The brewery brand has launched an honest consumer-facing campaign in a bid to redeem its flagship beer.

Drinks : Advertising : Branding

News

Mastercard unveils its sonic brand identity

The financial services brand has created an audio brand expression to encourage brand recognition across physical, digital and voice touchpoints.

Finance : Branding : Technology

Viewpoints

What does Facebook’s music licensing mean for brands?

UK music lawyer Alex Brammer says brands must tread carefully when it comes to using music in their social media posts.

Music : Branding : Facebook

News

Emotive Feels is an interactive dictionary of feelings

Brand strategy and design agency Emotive Brands has launched an interactive dictionary – Emotive Feels – to explore the meaning of common emotions.

Media : Technology : Society

News

Cannes Lions 2019: Cannes U Not? pokes fun at ridiculous brand activism

A card game uses humour to highlight how we’ve reached peak brand activism.

Entertainment : Society : Branding

News

A tea brand satirising the end of the world

Creative agency Niiiiice is launching an irreverent new tea company offering herbal beverages for end-of-world scenarios.

Drink : Branding : Marketing

News

Ada Sokol’s digital art captures the essence of Kin Euphorics

The artist and designer has rebranded the plant-based, non-alcoholic social tonic, which claims to boost mood and encourage relaxation.

Drinks : Design : Advertising

News

A dog food brand for dogs, not fur babies

Itsdogfood.com aims to democratise the patronising nature of pet food branding.

Branding : Design : Food

Micro Trends

Aspirational Fakes

As the art world questions how luxury brands create value in a globalised supply chain, designers are celebrating bootleg aesthetics and surreal ...

Bootleg : Instagram : Memes

News

The Beautiful Meme rebrands the corporate workplace

The creative studio has designed an eclectic identity for TwentyTwo, a new workspace concept that will open in 2019.

Branding : Design : Workplace

News

Ikea promotes hidden purpose in US campaign

Ikea has launched a purpose-driven campaign, Why We Make, to draw attention to many of the company’s lesser-known initiatives.

Sustainability : Advertising : Branding

News

disco launches skincare for the grown-up lad

disco is positioning itself as a fuss-free option for men at the start of their skincare journey.

Beauty : Male Beauty : Branding

News

Twitter launches a branded content studio

Twitter ArtHouse will connect brands with the talent of influencers, content strategists, artists and editors.

Media : Design : Digital

'Branding' Sort By Relevance Most Recent

'Branding'
Sort By

Relevance

Most Recent