LS:N Global

Viewpoints

Should future digital design be child-unfriendly?

When it comes to platforms for children, how can digital designers create more meaningful engagement?

Design : Digital : Children

News

Stat: Generation Alpha are proficient with voice assistants

Voice assistants are gaining traction with Generation Alpha.

Youth : Technology : Retail

News

John Lewis reinvents pocket money for a cashless generation

With physical pocket money becoming a relic of the past, John Lewis has introduced Nestlums, an interactive pet designed to teach financial literac...

Youth : Technology : Design

News

Gen Z drive hype for Daze’s AI-powered messaging app

Daze, an AI-powered messaging app targeted at Gen Z, is attracting significant pre-launch attention.

Youth : Pop-culture & Media : Technology

News

The Trend: AI Edu-play-tion

In our AI Edu-play-tion microtrend report, we talk to the innovators using generative artificial intelligence to re-imagine screen-free educational...

Technology : AI Education : Gen Alpha

News

Foresight Friday: Seyi Oduwole, foresight analyst

Every Friday, The Future Laboratory team offers an end-of-week wrap-up of the topics, issues, ideas and virals we’re all talking about. This week, ...

Foresight Friday : Boomers : Boomers Now And Next: From Ageing To Becoming

Behaviours

Back-to-School Alphas

Gen Alpha are earning ‘aura points’ at the start of the school season thanks to skincare smoothies, smellmaxxing, hiring glam squads and sanitising...

Youth : Culture : Gen Alpha

News

Lego and Nike announce partnership to champion kids’ play and creativity

Lego and Nike have unveiled a ground-breaking multi-year partnership aimed at combining sport and creative play for kids worldwide.

Sports & Leisure : Youth : Advertising & Branding

News

Heeyo’s AI playmate offers digital companionship for children

Heeyo, an AI chatbot, is set to become a digital companion for children around the world, offering interactive tutoring and emotional support.

AI : Technology : Youth

News

Foresight Friday: Seyi Oduwole, intern

Every Friday, we offer an end-of-week wrap-up of the topics, issues, ideas and virals we’re all talking about. This week, intern Seyi Oduwole discu...

Society : Pop-culture & Media : Technology

News

Asda introduces Nanzones for older football fans

British supermarket chain Asda has launched Nanzones, in-store football fan zones for senior citizens to watch the Euro 2024 matches

Sports & Leisure : Society : Health & Wellness

News

Stat: Global population to peak in 2080 according to new United Nations report

The world’s population is set to grow by over 2bn people in the coming decades.

Society : Health & Wellness : Generations

Micro Trends

Pre-teen Protein

The growing protein market for kids is both premium and purposeful, as Gen Alpha and their parents seek to fortify their physical health and appear...

Food & Drink : Youth : Protein

News

Toys R Us and Native Foreign use AI to bring the toy brand’s origin story to life

Toys R Us Studios, the global toy brand’s entertainment production arm, has partnered with creative agency Native Foreign to create the first ever ...

Technology : Advertising & Branding : Youth

Behaviours

Gen Z in Singapore

Singaporean Gen Z are facing burnout, driven by economic pressures and climate change anxiety, but beware of their national pride and willingness t...

Singapore : Emerging Youth : Gen Z

Macro Trends

The Synthocene Era: Merging Human and Machine Intelligence

As AI redefines our understanding of intelligence, we begin to enter The Synthocene Era, an age in which the lines between what is natural and what...

Technology : Artificial Intelligence : Society

Micro Trends

Scent Retail Futures

Luxury fragrance retail is turning to AI and immersive experiences to provide bricks-and-mortar customers with curated and personalised scent disco...

Perfume : Fragrance : Retail

Viewpoints

Luxury Travel’s New Arabian Era

Executive director of destination development at Red Sea Global, Rosanna Chopra reveals how the Middle East will shape the future of luxury hospita...

Luxury : Travel & Hospitality : Design

Macro Trends

Game-Changers: The Future of Sports Fandom

By embracing new technologies, geographies and audiences, sport is becoming bigger than ever and offering valuable lessons on nurturing a new era o...

Sports & Leisure : Fashion : Pop-culture & Media

Big Ideas

Future Five 2025: Gaming

As the gaming community extends beyond the stereotypical image of the white, male gamer, we consider the industry’s diversity challenges and highli...

Gaming : Pop-culture & Media : Techology

Macro Trends

The Synthocene Era: Trend Tracker

This trend tracker will take you through the near-term implications of The Synthocene Era, spotlighting tangible opportunities for your business.

AI : Technology : The Synthocene Era

Big Ideas

Brand Innovation Debrief: Walmart

With eyes on Gen Z consumers, a revived beauty aisle and an e-commerce strategy competing with Amazon, the 60-year-old discount department store gr...

Walmart : Retail Strategy : Gen Z

Big Ideas

Six Pet Market Trends to Watch in 2025

From AI-powered devices to cultivated protein and microbiome health, the humanisation of pet care is reaching new heights of personalisation and op...

Pet : Pet Market Trends 2025 : AI-powered Pet Accessories

News

Stat: YouTube is the number one place for Gen Alpha to see ads

For a new report published in February 2024, Precise TV and Giraffe Insights surveyed 2,000 US-based kids aged 2–12 and their parents to analyse th...

Gen Alpha : Youth : Media

News

Stat: Understanding Gen Alpha’s online habits

As the oldest Gen Alpha are turning 10 years old, their online habits are moulding the future.

Youth : Technology : VR

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