LS:N Global

News

Volkswagen’s phygital ad is an NFT treasure hunt

The automotive retailer is shaking up its communications strategy with the launch of a metaverse campaign promoting its latest Polo model, the IQ.D...

Advertising & Branding : Mobility : Media & Entertainment

News

Sephora’s hybrid summit taps at-home beauty buffs

The beauty retailer is digitising its annual beauty summit, SEPHORiA, to reach a wider range of customers through a 3D, game-like environment.

Beauty : Technology : Media And Entertainment

Micro Trends

NFT-ainment

The emergence of animated NFT characters is generating profit for owners through entertainment productions that bring their investments to life.

Technology : Media & Entertainment : Finance

Big Ideas

Five Disruptors Welcoming Women into Web3

As the Alternet evolves, Web3 innovators are leaning into Betterverse values to create a more inclusive digital landscape for women creators and in...

Media And Entertainment : Technology : Web3

Big Ideas

Brand Innovation Debrief: Walmart

With eyes on Gen Z consumers, a revived beauty aisle and an e-commerce strategy competing with Amazon, the 60-year-old discount department store gr...

Walmart : Retail Strategy : Gen Z

News

The Trend: Meta-tainment Futures

At the beginning of 2022, we released our Meta-tainment Futures report, dissecting the rise of Web3 and the metaverse as well as highlighting the i...

Youth : Media & Entertainment : Technology

News

Roblox augments in-game advertising

Online gaming platform Roblox is augmenting its in-game advertising capabilities, allowing companies to create immersive branded experiences.

Mediaa & Entertainment : Technology : Retail

News

Supernatural adds group-based workouts to VR fitness app

VR fitness platform Supernatural has introduced a new feature called Supernatural Together, where users participate in real-time group workouts.

VR Fitness App : Society : Technology

News

A convenience store gamifying on-the-go meals

Chinese convenience store Gogo is making the daily commute more entertaining by turning food shopping into a physical gaming experience.

Design : Advertising & Branding : Food

Viewpoints

How fashion NFTs can spark eco-action

Brad Morris, founder of digital fashion house MYAMI, shares how NFTs can be used as virtual tools for prompting environmental action.

Fashion : Metaverse : Climate

Big Ideas

Five Future Job Roles for the C-Suite

New leadership roles will be realised in the next decade as businesses navigate new working paradigms and respond to evolving customer, employee an...

Workplace : Society : Technology

Viewpoints

Black Art Matters in Web3

British artist Nubianizm explains how a new generation of Black visual artists find solace, community and compensation on the blockchain.

NFT : NFTs : Web3

Viewpoints

De:Store brings Web3 Retail closer

Former Japanese fashion influencer Datz Itsuki Daito hopes to create a decentralised retail model for a Web3 world.

Retail : Media & Entertainment : Technology

Webinars

Meta-tainment Futures On-demand Webinar

Watch our Meta-tainment Futures webinar to discover the digital spaces, places, tools and metaverse techniques for brands to engage audiences in 2022.

Events : Metaverse : Entertainment

Macro Trends

Future Forecast 2025: Pop Culture & Media

From immersive experiences to creator-driven content and innovative storytelling, pop culture and media innovators are reshaping how audiences enga...

Pop Culture & Media : Immersive Experience : Creator Economy

News

Kate Moss gamifies styling as an avatar model

Signposting the future of avatar modelling in virtual realms and metaverses, fine jewellery brand Messika has turned its supermodel collaborator Ka...

Media & Entertainment : Technology : Fashion

News

A Web3 wedding courtesy of Taco Bell

While companies hosting branded weddings has become a marketing trope in the food and drink sector, fast food chain Taco Bell is adding a fresh twi...

Technology : Media & Entertainment : Society

News

The Campaign: Edu-verse

Elf Cosmetics has taken a leap into the metaverse with its inaugural Roblox experience Elf Up!, strategically addressing Gen Z’s entrepreneurial in...

Technology : Gaming : Metaverse

News

The CFDA launches a Web3 education programme

The Council of Fashion Designers of America (CFDA) is investing in emerging technologies by launching a Web3 education programme to help its member...

Fashion : Web3 : Metaverse

News

Radiohead’s eerie audio-visual virtual world

Kid A Mnesia is Radiohead’s new virtual exhibition and digital world produced in collaboration with Epic Games.

Media & Entertainment : Technology : Digital Exhibition

News

SK-II invites shoppers into a branded virtual city

The prestige skincare company has created a Tokyo-inspired digital city filled with branded experiences.

Retail : Digital City : Metaverse

News

Stat: Cryptocurrencies are motivating people to exercise

As people become more aware of potential uses for cryptocurrencies, new research reveals opportunities for alternative payments to be used in the h...

Finance : Health & Wellness : Society

News

The Big Idea: Next-gen Dating

Gen Z’s approach to relationships is changing, with users increasingly interested in exploring new app formats that go beyond endless swiping to fi...

Youth : Media & Entertainment : Society

Design Directions

Pliable Playscapes

Inspired by Generation Zalpha’s productivity, an energetic and assertive visual language is emerging that reflects their can-do attitude and capaci...

Youth : Branding : Media

Micro Trends

Betterverse Bites

Restaurants and chefs are leaning into Betterverse values, using virtual realms as positive places to provide access to and education about food.

Food And Drink : Metaverse : Betterverse

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