LS:N Global

News

Volkswagen’s phygital ad is an NFT treasure hunt

The automotive retailer is shaking up its communications strategy with the launch of a metaverse campaign promoting its latest Polo model, the IQ.D...

Advertising & Branding : Mobility : Media & Entertainment

News

Sephora’s hybrid summit taps at-home beauty buffs

The beauty retailer is digitising its annual beauty summit, SEPHORiA, to reach a wider range of customers through a 3D, game-like environment.

Beauty : Technology : Media And Entertainment

Micro Trends

NFT-ainment

The emergence of animated NFT characters is generating profit for owners through entertainment productions that bring their investments to life.

Technology : Media & Entertainment : Finance

Big Ideas

Five Disruptors Welcoming Women into Web3

As the Alternet evolves, Web3 innovators are leaning into Betterverse values to create a more inclusive digital landscape for women creators and in...

Media And Entertainment : Technology : Web3

News

Supernatural adds group-based workouts to VR fitness app

VR fitness platform Supernatural has introduced a new feature called Supernatural Together, where users participate in real-time group workouts.

VR Fitness App : Society : Technology

News

The Trend: Meta-tainment Futures

At the beginning of 2022, we released our Meta-tainment Futures report, dissecting the rise of Web3 and the metaverse as well as highlighting the i...

Youth : Media & Entertainment : Technology

News

Roblox augments in-game advertising

Online gaming platform Roblox is augmenting its in-game advertising capabilities, allowing companies to create immersive branded experiences.

Mediaa & Entertainment : Technology : Retail

News

A convenience store gamifying on-the-go meals

Chinese convenience store Gogo is making the daily commute more entertaining by turning food shopping into a physical gaming experience.

Design : Advertising & Branding : Food

Viewpoints

How fashion NFTs can spark eco-action

Brad Morris, founder of digital fashion house MYAMI, shares how NFTs can be used as virtual tools for prompting environmental action.

Fashion : Metaverse : Climate

Big Ideas

Five Future Job Roles for the C-Suite

New leadership roles will be realised in the next decade as businesses navigate new working paradigms and respond to evolving customer, employee an...

Workplace : Society : Technology

Viewpoints

Black Art Matters in Web3

British artist Nubianizm explains how a new generation of Black visual artists find solace, community and compensation on the blockchain.

NFT : NFTs : Web3

Viewpoints

De:Store brings Web3 Retail closer

Former Japanese fashion influencer Datz Itsuki Daito hopes to create a decentralised retail model for a Web3 world.

Retail : Media & Entertainment : Technology

News

Walmart engages Gen Z with immersive dorm shopping experience

Walmart has launched a new back-to-school shopping experience designed to captivate the Gen Z market.

Retail : Youth : Technology

Webinars

Meta-tainment Futures On-demand Webinar

Watch our Meta-tainment Futures webinar to discover the digital spaces, places, tools and metaverse techniques for brands to engage audiences in 2022.

Events : Metaverse : Entertainment

News

A Web3 wedding courtesy of Taco Bell

While companies hosting branded weddings has become a marketing trope in the food and drink sector, fast food chain Taco Bell is adding a fresh twi...

Technology : Media & Entertainment : Society

News

Stat: Cryptocurrencies are motivating people to exercise

As people become more aware of potential uses for cryptocurrencies, new research reveals opportunities for alternative payments to be used in the h...

Finance : Health & Wellness : Society

Big Ideas

Web Summit 2021: The Future of Tech is Post-Purpose

We’ve just lived through our most online period in history. Here’s what Web Summit predicts will come next, from brand obsession to metaverse scept...

Technology : Media : Digital

News

Stat: Dune report evaluates the profitability of fashion NFTs

As a flood of fashion brands jumped on the non-fungible token (NFT) bandwagon in 2022, blockchain analytics platform Dune investigated how well the...

Stat : Stats : Statistic

News

The Space: Gucci opens its virtual doors in Roblox

In 2021, fashion brands started to carve out their space in the metaverse. We spotlighted Gucci back in May, when the luxury house opened its virtu...

Metaverse : Luxury : Fashion

News

The Trend: The Zalpha Reckoning

Our final macrotrend of 2021 offered a glimpse of an entirely new demographic, the Zalphas, who exist at the intersection of Generations Z and Alpha.

Youth : Technology : Sustainability

News

Kate Moss gamifies styling as an avatar model

Signposting the future of avatar modelling in virtual realms and metaverses, fine jewellery brand Messika has turned its supermodel collaborator Ka...

Media & Entertainment : Technology : Fashion

Micro Trends

Auto Entertainment

The car sector is drawing from virtual platforms, extended reality and even cryptocurrencies to create immersive and entertaining in-vehicle experi...

Mobility : Entertainment : Technology

Viewpoints

Welcome to the post-social era

With the advent of Web 3.0, scrolling through major social media platforms will be usurped by small-scale decentralised social networks where priva...

Social Media : Web 0.3 : Influencers

Macro Trends

Hyperphysical Stores

In a post-Covid landscape, changing consumer needs are driving retailers to rethink bricks-and-mortar stores to be more engaging, sensorial and mem...

Retail : Bricks-and-mortar : Stores

Macro Trends

EQ-Commerce

Innovative retailers are using technology to create intelligent, empathic commerce journeys – where every touchpoint is a learning opportunity, and...

Retail : Technology : Media And Technology

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