'branding'

AR-powered fittings reach the fine jewellery industry

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AR-powered fittings reach the fine jewellery industry

Mixed reality company Perfect Corp is moving from beauty and fashion into the fine jewellery industry.
Fashion : Technology : Ar
This media production house will orbit space

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This media production house will orbit space

Global – With an eye on the future of off-planet media, the Space Entertainment Enterprise has announced its plan for an entertainment production f...
Media And Entertainment : Technology : Space
The Trend: The Zalpha Reckoning

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The Trend: The Zalpha Reckoning

Our final macrotrend of 2021 offered a glimpse of an entirely new demographic, the Zalphas, who exist at the intersection of Generations Z and Alpha.
Youth : Technology : Sustainability
Stat: Japanese consumers are buying used beauty products

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Stat: Japanese consumers are buying used beauty products

A new trend among consumers is buying second-hand beauty products to sample them before buying.
Beauty : Retail : Sustainability
Period leave reaches India’s gig economy

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Period leave reaches India’s gig economy

In a bid to encourage more women to join the food delivery industry, India’s largest online food delivery platform Swiggy is introducing two days o...
Health & Wellness : Society : Workplace
Peloton brings its premium classes to Delta Air Lines

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Peloton brings its premium classes to Delta Air Lines

Elevating its workout regimes to new heights, Peloton is partnering with Delta Air Lines to offer in-flight stretching and meditation classes to tr...
Travel & Hospitality : Health And Wellness : Meditation
This Dior hotel suite elevates a local exhibition

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This Dior hotel suite elevates a local exhibition

A dedicated suite at New York's Marriott's St Regis hotel chain complements a local exhibition dedicated to the famed French fashion designer.
Travel & Hospitality : Luxury : Media & Entertainment
A one-man factory rethinks sneaker manufacturing

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A one-man factory rethinks sneaker manufacturing

The Pixel Shoe project by Israeli designer Tidhar Zagagi harnesses the versatility of PU foam to create custom-made footwear moulded in the shape o...
Retail : Fashion : Design
Sweden is building a resident-powered one-minute city

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Sweden is building a resident-powered one-minute city

Going above and beyond the 15-minute city, the Scandinavian country is planning to redesign each one of its streets in an initiative called Street ...
Architecture : Mobility : Sustainability
The Future Laboratory unveils its Innovation Debrief 2021

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The Future Laboratory unveils its Innovation Debrief 2021

The Future Laboratory’s Innovation Debrief 2021 report identifies 50 boundary-pushing case studies of 2021.
Society : Design : Beauty
Stat: China’s Generation Z hold vital spending power

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Stat: China’s Generation Z hold vital spending power

Consultancy OC&C says Chinese Gen Z account for a large proportion of household spending – and significantly more so than in other countries.
Stat : Statistic : Generation Z
This meditative playlist soothes climate anxiety

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This meditative playlist soothes climate anxiety

Europe – European energy company Vattenfall is tapping into people’s eco-concerns with a Spotify playlist centred on climate progress.
Health & Wellness : Music : Climate Change
A taste-hacking tool to capture flavour preferences

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A taste-hacking tool to capture flavour preferences

Flavour and fragrance manufacturer Givaudan is partnering with market intelligence firm Bellomy to create a tool that better understands consumer t...
Food : Drink : Technology
Lay’s Messi deepfake personalises football fandom

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Lay’s Messi deepfake personalises football fandom

Snack brand Lay’s is allowing football fans to send interactive messages through a deepfake rendering of the footballer Lionel Messi.
Fandom : Fans : Deepfake
A streetwear lookbook on Google Street View

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A streetwear lookbook on Google Street View

Fashion e-commerce site Zalando is using Google Street View for its latest campaign, Street it All, transforming the platform into an interactive r...
Retail : Local : Geo-location
Anastasia Beverly Hills virtualises eyebrow grooming

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Anastasia Beverly Hills virtualises eyebrow grooming

The make-up brand has launched a smartphone application that uses augmented reality (AR) to advise users on eyebrow care.
Beauty : Technology : Covid-19
Formula 1 blends fragrance with high-speed racing

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Formula 1 blends fragrance with high-speed racing

The motor racing competition has released a line of premium fragrances inspired by Formula 1 driving.
Beauty : Luxury : Design
Stat: Media stereotypes impact men’s mental health

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Stat: Media stereotypes impact men’s mental health

Stereotypes in media and advertising are having an adverse effect on mental health among young men in the UK.
Stat : Media : New Masculinity
Stat: Digital banking triggers impulse spending

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Stat: Digital banking triggers impulse spending

A survey from YouGov finds that British customers of digital banks such as Revolut, Monzo and Starling exhibit similar purchasing behaviour.
Finance : Statistic : Society
PepsiCo turns to Minecraft for employee training

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PepsiCo turns to Minecraft for employee training

The multinational firm has incorporated aspects of the video game Minecraft in its digital training programme, the Lean Six Sigma (LSS), in a bid t...
Technology : Workplace : Minecraft
Immi re-invents ramen with nutritional benefits

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Immi re-invents ramen with nutritional benefits

Food start-up Immi has launched nutrient-dense instant noodles for health-conscious consumers.
Food : Health : Healthy Fast Food
The Big Idea: How retail is becoming a phygital playground

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The Big Idea: How retail is becoming a phygital playground

With bricks-and-mortar retail facing new challenges amid Covid-19, retailers looked to innovate with new experiences that invite shoppers to intera...
Retail : Phygital : Fashion
The Trend: Mood-boosting Beauty

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The Trend: Mood-boosting Beauty

The visible appearance of stress as a result of the pandemic – already described by some dermatologists as Covid face – has been identified by almo...
Beauty : Health And Wellness : Skincare
The Future Laboratory unveils its Future Forecast 2021

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The Future Laboratory unveils its Future Forecast 2021

The Future Laboratory’s latest Future Forecast report maps the global shifts that will continue to play out in 2021.
Society : Media : Youth
A community cryptotoken that rewards music fans

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A community cryptotoken that rewards music fans

Portuguese artist André Anjos is rewarding his fans through a community token built on alternative ownership platform Zora.
Media : Entertainment : Technology
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