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Viewpoints
AI has a dirty secret: its carbon footprint
Technology brands serious about sustainability must consider the environmental impact of incessant digital development.
Technology
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Artificial Intelligence
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Sustainability
Viewpoints
The new rules of affluent Chinese travel
With 100m new outbound Chinese tourists forecast in the next decade, travel brands will witness a seismic shift in their quest for experiences and ...
China
:
Travel
:
Hospitality
Viewpoints
How gaming is building future workplace skills
Javier Chan Ruiz, CEO of Processim Labs, on how customised gaming simulations will help to sharpen skills in the future workforce.
Workplace
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Education
:
Gaming
Big Ideas
With RFID tags, biohacking could become less invasive
Tim Cannon, CEO of Livestock Labs, explains how brands can allay fears over biohacking technologies and deliver products with tangible health benef...
Health
:
Wellness
:
Far Futures
Big Ideas
Data is not as neutral as it seems
Sound artist and researcher of critical data analytics Wesley Goatley discusses the importance of democratising data to better serve those who are ...
Sustainability
:
Data
:
Placemaking
Micro Trends
Elite Athletes
New elite training camps are catering for aspiring amateur athletes who want to invest in self-improvement to an Olympic level.
Luxury
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Travel
:
Wellness
Viewpoints
Why we need to stop using the term Girl Boss
How the ‘pinkification’ of entrepreneurship is damaging women in the workplace.
Workplace
:
Equality
:
Entrepreneurship
Micro Trends
Seeing Sound
Podcasts are adapting to a visual-first culture.
Podcasts
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Transmedia Futures
:
Audio
News
Mutual exchange
Ethiopia – Camper has teamed up with the Ethical Fashion Initiative to create a range of shoes made entirely by local artisans.
Camper
:
Ethical Fashion Initiative
:
Whole System Thinking
Micro Trends
The New Letter
Publishers are rethinking newsletters to keep younger audiences engaged.
Newsletters
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Email
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Opt-in Culture
Micro Trends
The Art of Sipping
The idea of slowly sipping and savouring straight liquor is making a comeback.
Sipsmith
:
Bacardi
:
Alcohol
News
Space stay
Zurich – The Kameha Grand Zurich hotel invites guests on a journey through the cosmos with its new Space Suite.
Kameha Grand Zurich
:
Michael Najjir
:
Space Suite
News
Anti-authenticity Marketing: Beyond Borders Network Evening
London – Last night LS:N Global welcomed multidisciplinary creatives to Elder Street for our Design in the Age of Anti-authenticity Network Evening.
Anti-authenticity Marketing
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Communication
:
Beyond Borders
Viewpoints
Ana Andjelic: Is the future of luxury about technology or tradition?
Modern luxury is deeply, inherently and organically intertwined with digital technology, says luxury analyst Ana Andjelic
Apple
:
Lanvin
:
Chanel
Micro Trends
Mimicry Marketing
Marketers are mimicking digital behaviour in a bid to capture the attention of those online viewers who see ads as a nuisance to be skipped – or ev...
YouTube
:
Pre-roll Advertising
:
D&AD
News
Look and see: Studio creates magazine for optician brand
Barcelona – One look at its cover and onFocus appears to be another indie magazine, but a quick look at the content and it becomes clear: this is n...
Perfect Vision
:
Branded Content
:
Barcelona
Viewpoints
Bridget Jung: Today’s big ideas are gifts, not possessions
How are advertisers dreaming up big ideas in today’s complex, high-tech media environment?
Creativity
:
Big Ideas
:
Co-creation
News
Mum knows best: Jaeger celebrates mothers and daughters
London – British clothing brand Jaeger has emphasised how its clothes are timeless and for any generation in its Mothers & Daughters autu...
Jaeger
:
The Athena Woman
:
Flat Agers
Micro Trends
Tolkien Tipples
The fantasy boom in pop culture is inspiring the drinks sector, informing the tastes of consumers.
Fantasy
:
Storytelling
:
Neo-Tolkienism
Micro Trends
Creative Phygital
In-store digital technology is no longer simply a clever tool for seamlessly managing sales and stock control. Imaginative retailers and designer...
Phy-gital
:
Technology
:
Ars Electronica Solutions
News
In the pink: Perrier-Jou‘t shows its bright idea
Miami – Perrier-Jouët’s iconic packaging has famously always featured traditional Art Nouveau motifs, but for Design Miami/ 2013 the brand has take...
Art
:
Wind Data
:
Wind Speed
Design Directions
Sports Illustrated
The language of fitness and health is changing, and LS:N Global reported on these changing consumer shifts in its Body Temples macrotrend.
Health
:
Sports
:
Surfing
Big Ideas
H&M previews Paris runway collection with pop-up tent
H&M showcase its latest high-end line in the Meatpacking district
Luxury
:
Preview
:
Laboratory
Big Ideas
Paris Motor Show 2012 Preview
The Paris Motor Show is one of the industry’s key events and has the largest public attendance of any auto show in the world – 1,263,467 walked thr...
Cars
:
F-Type
:
Luxury SUV
Micro Trends
Show Your Working
Just as consumers are interested in the provenance of their food, so they also want to know about other products too. To communicate this, retailer...
Craftsmanship
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Moleskine
:
Mechanism
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