'branding'

Thought-starter: Can books elevate luxury hospitality?

News

Thought-starter: Can books elevate luxury hospitality?

Increasing the provision of the printed page is fast usurping the large in-room flat screen as smart hoteliers’ core entertainment offer.
Hospitality : Books : Literary
Tiffany makes diamond sourcing transparent

News

Tiffany makes diamond sourcing transparent

The American luxury jeweller has announced its new Diamond Source Initiative, committing it to greater transparency around sourcing in t...
Luxury : Jewellery : Transparency
Can football clubs become the ultimate civic brands?

Viewpoints

Can football clubs become the ultimate civic brands?

A rise in incidents of discrimination on the terraces is driving debate about the game’s role in helping to tackle major societal issues.
Sport : Inclusivity : Culture
Food Market is Deliveroo’s first physical outlet

News

Food Market is Deliveroo’s first physical outlet

Offering local noodle dishes and Hawaiian poké bowls, Deliveroo has launched Food Market – its first brick-and-mortar location.
Food : Hospitality : Deliveroo
Stat: Wellness is still struggling to be inclusive

News

Stat: Wellness is still struggling to be inclusive

Recent research from the Centers for Disease Control and Prevention studied the rise of yoga, meditation and chiropractors among US adults.
Health : Wellness : Meditation
Stat: Airbnb is thriving in the African market

News

Stat: Airbnb is thriving in the African market

More than 3.5 million customers have stayed with Airbnb hosts in Africa since the company began operating on the continent, with around half of the...
Travel : Culture : AirBnB
Lexus reveals the first luxury ad to be scripted entirely by AI

News

Lexus reveals the first luxury ad to be scripted entirely by AI

The car manufacturer is exploring new ground in film-making with the release of an advert written by artificial intelligence (AI).
Automotive : Artificial Intelligence : Advertising
These smart objects don’t require electricity

News

These smart objects don’t require electricity

Researchers have created 3D-printed plastic objects that can track their own use without the need for a battery.
Materials : Health : Medicine
Collusion spotlights British youth culture

News

Collusion spotlights British youth culture

The new fashion brand by ASOS has launched a national campaign featuring 100 young people from around the UK.
Fashion : Youth : Culture
A field guide to subverting surveillance

News

A field guide to subverting surveillance

United States of America – The confluence of computer vision, artificial intelligence and mass surveillance is creating a crisis of identity for ma...
Design : Technology : Artificial Intelligence
Baby food ingredients traced by blockchain

News

Baby food ingredients traced by blockchain

Nestlé is exploring the use of blockchain technology to trace the origins of fruit and vegetables that go into its various baby food products.
Food : Technology : Blockchain
Smart beer fridges enter the workplace

News

Smart beer fridges enter the workplace

Online alcohol retailer Drizly and brewer Anheuser-Busch are bringing connected beer fridges to offices across the US.
Drinks : Beer : Workplace
Hotels are employing Instagram experts

News

Hotels are employing Instagram experts

Fairmont Scottsdale Princess, a luxury hotel in Arizona, has created the new role of Instagram concierge to improve the stay and holiday memories o...
Social Media : Instagram : Hospitality
Shakeel Avadhany on making passengers’ time productive

Big Ideas

Shakeel Avadhany on making passengers’ time productive

The co-founder of ClearMotion explains why its intelligent suspension technology is a prerequisite for making time spent in autonomous cars useful.
Automotive : Media : Technology
Affirmative Fractions

Micro Trends

Affirmative Fractions

Brands are using price segmentation to make high-quality products and services available at a fair price.
Civic Brands : The Just Nots : Retail
Brexit: Brand Britain

Viewpoints

Brexit: Brand Britain

How short-term thinking has derailed the debate around the European Union referendum.
Brexit : EU Referendum : Short-term Thinking
Backlash Culture

News

Backlash Culture

London – LS:N Global presented our Spring/Summer 2016 Trend Briefing to delegates at London’s Barbican Centre yesterday.
Backlash Culture : S/S 2016 Trend Briefing : Barbican Centre
Preview: Ritualistic Beauty

News

Preview: Ritualistic Beauty

North America/Europe – This week’s microtrend profiles the beauty brands connecting cosmetics and spirituality.
Ceremonial : Wellness : Rituals
D&AD New Blood Awards 2015

News

D&AD New Blood Awards 2015

London – Design and advertising association D&AD celebrated the best student talent from around the world at the D&AD New Blood Awards 2015.
D&AD : New Blood 2015 : Awards
Pump it up

News

Pump it up

South Korea – A new advert from Reebok is getting commuters on their feet in an underground battle.
Reebok : ZPump : Body Temples
Reality check: Advertising encourages youths to vote using an anti-feminist

News

Reality check: Advertising encourages youths to vote using an anti-feminist

US – Rock the Vote has been rallying America’s youth to vote since its inception in 1990. While the non-profit-making organisation normally enlists...
The Polarity Paradox : Rock The Vote : Advertising
Know your worth: The Meta-value Matrix preview

News

Know your worth: The Meta-value Matrix preview

London – At our Autumn/Winter 2014 Trend Briefing, The Me-conomy, we will explore how changing values and shifting identities are affecting both co...
Me-conomy : The Meta-value Matrix : Trend Briefing
Bea Appleby: We need feminism for boys too

Viewpoints

Bea Appleby: We need feminism for boys too

Boys don’t cry. Really? It’s not just girls who feel gender pressure, says the editor of pre-teen magazine Girl Talk.
Tiny Tot Feminism : Re-Con Man : Girl Talk
Urban Outfitters thinks big with new Herald Square store

Big Ideas

Urban Outfitters thinks big with new Herald Square store

Fresh after the opening of Brooklyn concept store Space Ninety 8, Urban Outfitters has opened an even larger store in Herald Square in Manhat...
Urban Outfitters : New York : Millennials
Travelling luxury: A Utopian home is re-imagined

News

Travelling luxury: A Utopian home is re-imagined

Miami – Louis Vuitton has continued its love affair with fine art and design for Design Miami/ 2013 – this time celebrating iconic modernist design...
Louis Vuitton : La Maison Au Bord De L'Eau : Polarity Paradox
Loading...
You have 3 free News articles remaining. Sign up to LS:N Global to get unlimited access to all articles.
BECOME A MEMBER
SIGN IN