LS:N Global

News

A kinetic identity for The Tide takes on different shapes

The brand identity and launch campaign for London’s first linear park, The Tide, is built around a kinetic logomark.

Branding : Design : Wellness

Big Ideas

Hungry for change

US – Consumers are increasingly more discerning about what they eat, according to a study by consultancy C Space.

Trust : Branding : Food

Micro Trends

Auralux Experiences

Luxury brands and retailers are turning to audio formats as a new touchpoint for discovery, education and brand-led experiences.

Luxury : Media : Advertising

News

Backdrop is rebranding the paint industry

The company is re-inventing the £127bn ($155bn, €139bn) home painting category for the Millennial generation.

Design : Branding : Leisure

Big Ideas

Disney unites its media brands in one big network

Global – The entertainment brand aims to help advertisers engage with its audiences.

Media : Branding : Entertainment

Viewpoints

Why brands must learn from the film and gaming universe

Brands must offer consumers the escapism they crave as routine fatigue sets in and new lockdowns loom across the globe.

Technology : Advertising : Customer Experience

Viewpoints

Could copycat cosmetics re-ignite creativity in beauty?

In an age when dupe brands offer consumers the same product for less, is there an opportunity for cosmetics brands to reclaim originality and innov...

Beauty : Branding : Product Design

News

Tony’s happy activism calls out cocoa slavery

For its latest campaign, Tony’s Chocolonely draws attention to the dark sides of the chocolate industry in a vibrant way.

Advertising : Food : Drink

News

The Interview: Vlad Sitnikov on filling the sky with advertising

Early in 2019 we spoke to Vlad Sitnikov, project leader of StartRocket, a company that is working to fill the sky with branded content via a conste...

Media : Technology : Entertainment

News

Chobani’s candy flavoured yoghurts are also healthy

America’s second-largest yoghurt manufacturer is rolling out a new line of Greek yoghurt-based snacks for children, with the aim of getting childre...

Food : Youth : Branding

News

Noon is a new lubricant brand for the gay market

Creative agency Carme has created a brand identity that distances itself from design associated with the gay market.

Wellness : Branding : Sex Care

Viewpoints

How is immersive co-creation boosting fan loyalty?

Cult band KLF's latest happening provides a powerful case study in fomenting fanaticism.

Branding : Advertising : Marketing

News

Japan publisher Kodansha brings manga to the masses

Literary and manga magazine publisher Kodansha has undergone its first rebranding in 112 years.

Branding : New Bricolage Living : Japan

Design Directions

The People's Supermarket

Designing the packaging and brand identity for The People’s Supermarket was one of the biggest challenges that branding and advertising a...

Branding : Anti-brand : Low Budget

News

Rebranding private banking for next-gen luxurians

FutureBrand has taken inspiration from family in its visual identity refresh for Coutts.

Finance : Branding : Luxury

News

Thought-starter: Is it time for brands to embrace their failures?

Brands are entering a new era of transparency in which they own up to mishaps and failures, and take the opportunity to flourish in new ways

Retail : Branding : Advertising

News

Magic Spoon is reinventing cereal for adults

The start-up is disrupting the breakfast category with a range of grain-free, high-protein cereals in child-like flavours.

Food : Branding : Health

News

Fancy footwork: Nike celebrates brand’s history in campaign film

London – The story of Nike footwear, from its inception in the 1970s to the present day, has been brought to life by a striking animated film.

Nike : Storytelling : Brand Heritage

News

Blend of old and new

Midleton, Ireland – Midleton Distillery’s new whiskey marks a departure from traditional approaches to branding the spirit.

Whiskey : Branding : Anti-Authenticity Marketing

Viewpoints

Women’s football revolution

Nicolas Bastide, from the FIFA Women’s World Cup France 2019 Local Organising Committee, on brand and audience opportunities in women’s football.

Sport : Female Futures : Media

Big Ideas

Cannes Lions 2024: Three Key Conversations

Cannes Lions featured more talks, more networking and more brand houses than ever before as the advertising and communications industries convened ...

Cannes Lions : Creativity : Community

Design Directions

Masculinity Rebranded

The aesthetic of masculinity is changing. Creative practitioners are looking at men more expansively, and are advocating a highly decorative and em...

Gender : New Masculinity : Branding

Viewpoints

Will ASA’s advertising guidelines end the reign of ad land’s nuclear family?

The UK’s Advertising Standards Agency (ASA) has hit out at brands whose campaigns enforce gender roles.

Advertising : Parenting : Branding

Design Directions

Miss Ko

Ridley Scott created a vision of what future Asian dining could be like in Blade Runner. It was Harrison Ford sitting in the rain on a smoggy stree...

Branding : Restaurant : Paris

News

A festival identity tingling with anticipation

Designed by Studio Nari, Otherlands Festival has unveiled its new visual identity that brings to the fore the feeling of visceral joy unique to fes...

Design : Branding : Visual Identity

'Branding' Sort By Relevance Most Recent

'Branding'
Sort By

Relevance

Most Recent