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Macro Trends
Generation Jones
As a generation, Jonesers (born between 1954 and 1965) have been described as more realistic than idealistic, more ironic than anarchic, and, above...
Boomers
:
Gen Jones
:
Ageing
Macro Trends
Boomers Now and Next: From Ageing to Becoming
There is an upcoming milestone in the Boomers’ generational journey. By 2030 they will all have reached the average Western retirement age of 65, s...
Generations
:
Boomers
:
Demographics
Big Ideas
Five design responses to the climate crisis
Brands are using design mechanisms to communicate about environmental issues in a bid to increase awareness and action from consumers.
Design
:
Eco Design And Sustainability
:
Sustainability
Micro Trends
Shanghai Safari
As one of China’s Tier 1 cities, Shanghai holds a special place in the story of the country’s extraordinary rise.
Lujiazui
:
Huangpu River
:
The Bund
Macro Trends
Revivalism
Seeking shelter from the unsettling storm clouds of recession, resource and environment anxiety, consumers are nostalgically remembering, reviving ...
Revival
:
Nostalgia
:
Authenticity
Communities
Amortals
As they approach, or even sail past the traditional age for retirement, some Boomer and Generation Jones men are refusing to slow down. I...
Bleisure
:
Catherine Mayer
:
Anti-Aging
Communities
Neo-collectivists
As we move from an individually minded society to a collective one, we meet the community championing new ways of sharing, caring and collaborating.
Community
:
Neo-collectivism
:
Network
Macro Trends
Home States Futures: Residential Retail
With hybrid working becoming the new normal, global retail footfall in decline and the loss of third spaces, the home is shifting from a fundamenta...
Retail
:
Home
:
Technology
Communities
Neo Boomers
Rather than settling for pipe and slippers, the Neo Boomers are taking up the banner, mouse and rucksack, reflecting attitudes that used to be the ...
Functionality
:
Mortgage-free
:
50+
Big Ideas
Inter-Covid Roadmap 2021
With the Covid-19 vaccine rollout offering a chance to rebuild our societies and economies, a host of new opportunities await brands and businesses.
Covid-19
:
Society
:
Health
Macro Trends
The Zalpha Reckoning
A hybrid generation of Zalphas are entering brands’ consciousness. Wise beyond their years, these products of climate change are using their childh...
Youth
:
Media
:
Technology
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