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The Campaign: The Everything by Kenzo
Luxury campaigns took a dramatic twist in 2018, with cinematic experiences dominating brand communications. In the spring, Tiffany & Co.’s, musical...
Luxury
:
Advertising
:
Film
Viewpoints
Anthony Steed: UCL
How virtual reality will transform the way we relate to friends and family.
Virtual Reality
:
Neo-kinship
:
Social VR
Big Ideas
New wave of social media drives location-specific apptailing
New wave of social media drives location-specific apptailing
Social Media
:
LBS
:
Location
News
A bench for socially distant city living
Benched is a new public design intervention created by Buro Bordo and Studio 212 Fahrenheit which symbolises social distancing through a mirror-lik...
Society
:
Health
:
Wellness
News
A smart voice assistant for people with hearing loss
Signs is the first tool of its kind to communicate sign language via a voice assistant.
Technology
:
Inclusivity
:
Society
News
Preview: Virtual Empathy
Global – Virtual reality is being used to create experiences that make audiences feel moments of empathy, excitement and disgust.
Virtual Reality
:
Gen Viz
:
E-motional Economy
Big Ideas
Multisensory marketing
US – A new report by Shullman Research Center suggests that the best way to connect with consumers is by appealing to all the senses.
Marketing
:
Advertising Futures
:
Sensory Splurge
News
Preview: The IM Crowd
Global – With the rise of emojis, mobile IM is making a comeback as the primary form of communication among members of Generations I and D.
Teenagers
:
Instant Messaging
:
Whatsapp
News
Emojional journey
New York – Carly Rae Jepsen’s non-linear music video enables users to direct the action by selecting from a range of emojis, turning passive viewer...
Emojis
:
Transmedia Music Videos
:
Choose Your Own Adventure
Big Ideas
Getting to know you
Chicago – Choice Cuts is a service that helps subscribers discover new music via SMS.
Choice Cuts
:
Text-only
:
Discovery
News
Democratised branding: New brand shaped by consumer opinions
Democratised branding: New brand shaped by consumer opinions
Branding
:
Democracy
:
Crowd-sourcing
Big Ideas
2014 International CES Preview
As the world’s largest technology convention once again descends upon Las Vegas, the consumer electronics world is on high alert for the next big t...
Digital
:
Product
:
Electronics
News
A future-facing identity for insect farming
AI-powered insect mini-farm Better Origin has been rebranded by Ascend Studio to give a new identity to sustainable farming.
Food
:
Drink
:
Branding
News
Sustainable symbols
Global – Stella McCartney has launched the Clevercare series to help consumers care better for their clothes and the environment.
Stella McCartney
:
Sustainability
:
Luxury
Big Ideas
Truth in troubled times
UK – Consumers are scrutinising brands in times of crisis to ascertain whether they remain true to their principles, according to new research by W...
Weber Shandwick
:
Brandstanding
:
Transparency
News
Landline reborn
New York – Hardware start-up Insensi is launching the Ily, a smart landline phone.
Future Family
:
Ily Phone
:
The Flat Age Society
Viewpoints
Le Grand Jäger: Khaki Ethics
Guillemette Legrand and Eva Jäger explain why khaki is the perfect metaphor for our era.
The Emotional Economy
:
New Bricolage Living
:
Neutral Culture
Big Ideas
Channel your emojis
Amsterdam – Researchers have developed an emoji-powered YouTube video search.
Emoji2Video
:
Tyler Schnoebelen
:
Search Engine
Big Ideas
Make change happen
Global – Fashion label Benetton is celebrating its 50th anniversary with a global campaign dedicated to improving the working conditions of women w...
Benetton
:
United Colors Of Benetton
:
Women Empowerment Program
Micro Trends
Telepresence Tech
The Skype generation is coming of age as people across the world connect via telepresence technology.
Technology
:
Neo-Kinship
:
Family
Viewpoints
Should we welcome more workplace surveillance?
Could systems that analyse the tone of our workplace conversations be key to achieving gender equality?
Workplace
:
Digital
:
Female Futures
News
Clever connections: New hack helps people Kinect
Clever connections: New hack helps people Kinect
The Future Family
:
Future City
:
Bleisure
Viewpoints
Nadia Finer : Female-centred communication
More to Life than Shoes co-founder Nadia Finer talks about female-centred communication.
The Female Web
:
The Athena Woman
:
Nadia Finer
News
Bettr Coffee is brewing sustainability with imperfect authenticity
Bettr, a coffee brand founded in 2011, has undergone a brand transformation to effectively communicate its brand ethos.
Coffee
:
Branding
:
Food & Drink
News
String instrument: A shelf with a digital angle
String instrument: A shelf with a digital angle
Viktor Matic
:
Www
:
Milan Furniture Fair
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